# Sweetgreen

> Generated by BrandSweets from the sweetgreen-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** healthy salads, hearty wraps, grain bowls, and warm plates made in-house from scratch, using whole produce delivered that morning.

**Sector:** food-bev

**Domain:** sweetgreen.com

**Guidelines:** https://www.sweetgreen.com/press


healthy salads, hearty wraps, grain bowls, and warm plates made in-house from scratch, using whole produce delivered that morning.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#0e150e` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Silver | `#d8e5d6` | — | Secondary brand color. |
| `accent` | Rich Black | `#00473c` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#0e150e` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f6f4`, 100 `#e3e8e3`, 200 `#c8dac8`, 300 `#a6c4a6`, 400 `#88af88`, 500 `#6c9d6c`, 600 `#5a875a`, 700 `#496e49`, 800 `#395639`, 900 `#2a3c2a`, 950 `#0e150e`
- **secondary:** 50 `#f4f6f4`, 100 `#d8e5d6`, 200 `#cadbc7`, 300 `#a9c5a5`, 400 `#8cb186`, 500 `#71a06a`, 600 `#5e8958`, 700 `#4d7048`, 800 `#3c5738`, 900 `#2c3d29`, 950 `#1d271b`
- **accent:** 50 `#effaf9`, 100 `#d7f4ef`, 200 `#a3fff1`, 300 `#6bffe9`, 400 `#38ffe1`, 500 `#0affda`, 600 `#00e0bf`, 700 `#00b89c`, 800 `#008f79`, 900 `#085e51`, 950 `#00473c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f6f4`, 100 `#e3e8e3`, 200 `#c8dac8`, 300 `#a6c4a6`, 400 `#88af88`, 500 `#6c9d6c`, 600 `#5a875a`, 700 `#496e49`, 800 `#395639`, 900 `#2a3c2a`, 950 `#0e150e`

## Typography

### Families

#### SweetSansText `sweetsanstext`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `SweetSansText, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Fira Sans", "Droid Sans", "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** SweetSansText (`sweetsanstext`)
- **body:** SweetSansText (`sweetsanstext`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #0e150e 0%, #d8e5d6 100%)` — worst-case contrast white 1.30:1, black 1.13:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #010101 0%, #727671 100%)` — ink #ffffff; worst-case contrast white 4.62:1 AA, black 1.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #171e17 0%, #060c06 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #1e251e 0%, #0c130c 100%)`; active `linear-gradient(180deg in oklch shorter hue, #101710 0%, #030603 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (162×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/d665ccae-e3d2-4baa-86e5-148c34be1051/logos/primary-e5dc29de6a415fca.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 6.75 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/d665ccae-e3d2-4baa-86e5-148c34be1051/logos/mono-c02764bbd6438817.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/d665ccae-e3d2-4baa-86e5-148c34be1051/logos/inverse-02a639bb6be243df.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/sweetgreen-com/tokens.json
- Tokens (CSS): /b/sweetgreen-com/brand.css
- This document: /b/sweetgreen-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/sweetgreen-com/mcp
- Agent integration guide: /agents.md