← Substack

Guidelines deck

4 boards · page order preserved

  1. Brand Guidelinessubstack.com

    Substack

    The app for independent voices

    SubstackCover
    01Covercover
  2. Tokens · Color

    Color System

    Orange Red
    primary#FC5404
    50950
    AA-lg 3.3
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Tomato
    accent#FF6719
    50950
    Bright Blue
    secondary#0083D5
    50950
    SubstackColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Cahuengacustom

    The app for independent voices

    Regular400Semibold600Bold700
    Aa
    Spectralgoogle

    The app for independent voices

    Light300Regular400Medium500Semibold600Bold700
    SubstackType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Substack
    light
    Substack
    dark
    Substack
    brand
    wordmark
    Substack
    light
    Substack
    dark
    Substack
    brand
    inverse
    Substack
    light
    Substack
    dark
    Substack
    brand
    app-icon
    SU
    light
    SU
    dark
    SU
    brand
    favicon
    SU
    light
    SU
    dark
    SU
    brand
    Favicon legibilityfavicon · at native px
    SU
    16px
    SU
    20px
    SU
    24px
    SubstackLogo Suite
    04Logo Suitelogo-suite