# State Farm

> Generated by BrandSweets from the statefarm-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide personalized cov…

**Sector:** insurance

**Domain:** statefarm.com


Discover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide personalized coverage options to help meet your needs. Get a quote today and experience the difference.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Bright Red | `#d62311` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Brown | `#a11b13` | — | Secondary brand color. |
| `accent` | Dark Blue | `#0a70bc` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf1f0`, 100 `#f1dcda`, 200 `#f8b1aa`, 300 `#f48176`, 400 `#f05547`, 500 `#ed2e1d`, 600 `#d62311`, 700 `#aa1b0e`, 800 `#84150b`, 900 `#58140e`, 950 `#390d09`
- **secondary:** 50 `#f9f1f0`, 100 `#f1dcda`, 200 `#f5b0ad`, 300 `#ef807b`, 400 `#ea554d`, 500 `#e52e24`, 600 `#c92018`, 700 `#a11b13`, 800 `#80150f`, 900 `#551411`, 950 `#370d0b`
- **accent:** 50 `#f0f5fa`, 100 `#d9e7f2`, 200 `#a8d7fa`, 300 `#72bef8`, 400 `#42a7f5`, 500 `#1693f3`, 600 `#0b7ed5`, 700 `#0a70bc`, 800 `#075088`, 900 `#0c385a`, 950 `#08253b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### MecherleSans `mecherlesans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `MecherleSans, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** MecherleSans (`mecherlesans`)
- **body:** MecherleSans (`mecherlesans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ff7863 0%, #d62311 50%, #890000 100%)` — worst-case contrast white 2.59:1, black 2.06:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #996a61 0%, #6c352b 50%, #321111 100%)` — ink #ffffff; worst-case contrast white 4.58:1 AA, black 1.22:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d62311 0%, #b90000 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #e1311f 0%, #c40000 100%)`; active `linear-gradient(180deg in oklch shorter hue, #cb1000 0%, #ac0000 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/3cafff1d-242b-4b75-94ef-200be279d6ba/logos/primary-794761e0078698af.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); off-domain host static1.st8fm.com (-12); vector SVG (+16)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/3cafff1d-242b-4b75-94ef-200be279d6ba/logos/mono-732883aa42913131.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/3cafff1d-242b-4b75-94ef-200be279d6ba/logos/inverse-5bf6736220bba640.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.statefarm.com/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/statefarm-com/tokens.json
- Tokens (CSS): /b/statefarm-com/brand.css
- This document: /b/statefarm-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/statefarm-com/mcp
- Agent integration guide: /agents.md