← State Farm

Guidelines deck

4 boards · page order preserved

  1. insurancestatefarm.com

    State Farm

    Discover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide personalized cov…

    State FarmCover
    01Covercover
  2. Tokens · Color

    Color System

    Bright Red
    primary#D62311
    50950
    AA 5.1
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Dark Blue
    accent#0A70BC
    50950
    Brown
    secondary#A11B13
    50950
    State FarmColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    MecherleSanscustom

    Discover State Farm's personalized insurance options with our innovative Personal Price Plan®. With over 100 years of experience, we provide personalized cov…

    Regular400Semibold600Bold700
    State FarmType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    State Farm
    light
    State Farm
    dark
    State Farm
    brand
    favicon
    SF
    light
    SF
    dark
    SF
    brand
    monoclear 1× logo heightmin 24px · screen
    State Farm
    light
    State Farm
    dark
    State Farm
    brand
    inverseclear 1× logo heightmin 24px · screen
    State Farm
    light
    State Farm
    dark
    State Farm
    brand
    Favicon legibilityfavicon · at native px
    SF
    16px
    SF
    20px
    SF
    24px
    State FarmLogo Suite
    04Logo Suitelogo-suite