# Stanley

> Generated by BrandSweets from the stanley1913-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Stanley PMI Online Store | Offers an assortment of Vacuum Bottles, Mugs, thermoses, Cookware and more!

**Sector:** consumer

**Domain:** stanley1913.com


Stanley PMI Online Store | Offers an assortment of Vacuum Bottles, Mugs, thermoses, Cookware and more!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Deep Teal | `#22725f` | — | Secondary brand color. |
| `accent` | Charcoal | `#27455c` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f2f8f6`, 100 `#deedea`, 200 `#b8eade`, 300 `#8dddca`, 400 `#66d1b8`, 500 `#43c7a8`, 600 `#34ad91`, 700 `#2a8d76`, 800 `#22725f`, 900 `#1c4a3f`, 950 `#123029`
- **accent:** 50 `#f3f5f7`, 100 `#e0e6eb`, 200 `#bfd4e3`, 300 `#97b9d3`, 400 `#74a1c3`, 500 `#548bb6`, 600 `#43769d`, 700 `#376181`, 800 `#27455c`, 900 `#223544`, 950 `#16232c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### StanleyFavorit `stanleyfavorit`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `StanleyFavorit, -apple-system, Inter, Roboto, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** StanleyFavorit (`stanleyfavorit`)
- **body:** StanleyFavorit (`stanleyfavorit`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #22725f 100%)` — worst-case contrast white 5.77:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #526961 100%)` — ink #ffffff; worst-case contrast white 5.91:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.stanley1913.com/cdn/shop/files/Group.svg?v=1761690009&width=192
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (38×22): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/9c6cdf3e-ebe3-4f49-a21d-e38490199057/logos/mark-95b82bcddc7f3114.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Symbol cropped from the primary lockup (horizontal split, 39% of the lockup). Auto-generated — review before use.

### mono
- **Formats:**
  - `svg` (86×20): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/9c6cdf3e-ebe3-4f49-a21d-e38490199057/logos/mono-ab31ca02b1e03198.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (86×20): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/9c6cdf3e-ebe3-4f49-a21d-e38490199057/logos/inverse-36534466fb7d00ea.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/stanley1913-com/tokens.json
- Tokens (CSS): /b/stanley1913-com/brand.css
- This document: /b/stanley1913-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/stanley1913-com/mcp
- Agent integration guide: /agents.md