# Square > Generated by BrandSweets from the squareup-com BrandDoc (v3, schema 1). Do not edit by hand. ## Identity **Tagline:** Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today. **Domain:** squareup.com Sell anywhere. Diversify revenue streams. Streamline operations. Manage your staff. Get paid faster. Sign up for Square today. ## Colors | Role | Name | Hex | Dark | Usage | | --- | --- | --- | --- | --- | | `primary` | — | `#006aff` | — | Primary brand color: CTAs, links, active states. | | `secondary` | — | `#005ad9` | — | Secondary brand color. | | `accent` | — | `#006aff` | — | Accent: highlights and secondary emphasis. | | `surface` | — | `#ffffff` | — | Page and card background. | | `text` | — | `#000000` | — | Body text on surface. | ### Scales - **primary:** 50 `#eff4fa`, 100 `#d7e3f4`, 200 `#a3c9ff`, 300 `#6ba9ff`, 400 `#388bff`, 500 `#006aff`, 600 `#005de0`, 700 `#004cb8`, 800 `#003b8f`, 900 `#082c5e`, 950 `#051c3d` - **secondary:** 50 `#eff4fa`, 100 `#d7e3f4`, 200 `#a3c9ff`, 300 `#6ba9ff`, 400 `#388bff`, 500 `#0a70ff`, 600 `#005ad9`, 700 `#004cb8`, 800 `#003b8f`, 900 `#082c5e`, 950 `#051c3d` - **accent:** 50 `#eff4fa`, 100 `#d7e3f4`, 200 `#a3c9ff`, 300 `#6ba9ff`, 400 `#388bff`, 500 `#006aff`, 600 `#005de0`, 700 `#004cb8`, 800 `#003b8f`, 900 `#082c5e`, 950 `#051c3d` - **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121` - **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000` ## Typography ### Families #### Square Sans Display VF `square-sans-display-vf` - **Source:** custom - **Weights:** 400 Regular, 600 Semibold, 700 Bold - **Fallback stack:** `"Square Sans Display VF", "Square Sans Display", Helvetica, Arial, "Hiragino Sans", "ヒラギノ角ゴ Pro W3", "メイリオ", Meiryo, "ＭＳ Ｐゴシック", sans-serif` - **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license. #### Square Sans Text VF `square-sans-text-vf` - **Source:** custom - **Weights:** 400 Regular, 700 Bold - **Fallback stack:** `"Square Sans Text VF", "Square Sans Text", Helvetica, Arial, "Hiragino Sans", "ヒラギノ角ゴ Pro W3", "メイリオ", Meiryo, "ＭＳ Ｐゴシック", sans-serif` - **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license. ### Role assignments - **heading:** Square Sans Display VF (`square-sans-display-vf`) - **body:** Square Sans Text VF (`square-sans-text-vf`) ### Scale | Step | Size (rem) | Line height | Tracking (em) | | --- | --- | --- | --- | | sm | 0.875 | 1.5 | — | | base | 1 | 1.6 | — | | lg | 1.25 | 1.4 | — | | xl | 1.75 | 1.25 | — | | 2xl | 2.25 | 1.15 | — | | display | 3.5 | 1.05 | -0.02 | ## Logos ### primary - **Formats:** - `svg` (22×22): data:image/svg+xml,%3Csvg%20class%3D%22LogoJewel%20svelte-1ig33mu%22%20aria-hidden%3D%22true%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20994.6%20995.7%22%20width%3D%2222%22%20height%3D%2222%22%3E%3Cpath%20fill%3D%22black%22%20d%3D%22M828.4%2C0H166.2C74.4%2C0%2C0%2C74.4%2C0%2C166.2v662.2c0%2C91.8%2C74.4%2C166.2%2C166.2%2C166.2h662.2%26%2310%3B%20c91.8%2C0%2C166.2-74.4%2C166.2-166.2V166.2C994.6%2C74.4%2C920.2%2C0%2C828.4%2C0z%20M813.8%2C761.3c0%2C29-23.5%2C52.5-52.5%2C52.5h-528%26%2310%3B%20c-29%2C0-52.5-23.5-52.5-52.5v-528c0-29%2C23.5-52.5%2C52.5-52.5h528c29%2C0%2C52.5%2C23.5%2C52.5%2C52.5V761.3z%20M391.8%2C632.3%26%2310%3B%20c-16.7%2C0-30.1-13.5-30.1-30.2V391.3c0-16.7%2C13.4-30.3%2C30.1-30.3h211.1c16.6%2C0%2C30.1%2C13.5%2C30.1%2C30.3V602c0%2C16.7-13.5%2C30.2-30.1%2C30.2%26%2310%3B%20H391.8z%22%20class%3D%22svelte-1ig33mu%22%2F%3E%3C%2Fsvg%3E - **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review). - **Min size:** 24px w (screen) - **Allowed backgrounds:** any ### mono - **Formats:** - `svg` (24×24): data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%2024%2024%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%2224%22%20height%3D%2224%22%20fill%3D%22none%22%20stroke%3D%22currentColor%22%3E%3Cpath%20stroke-width%3D%222%22%20d%3D%22M12%2023c6.075%200%2011-4.925%2011-11S18.075%201%2012%201m0%2022C5.925%2023%201%2018.075%201%2012S5.925%201%2012%201m0%2022s-4-3.3-4-11%204-11%204-11m0%2022s4-3.3%204-11-4-11-4-11M1%209h22M1%2015h22%22%2F%3E%3C%2Fsvg%3E - **Allowed backgrounds:** any ### inverse - **Formats:** - `svg` (22×22): data:image/svg+xml,%3Csvg%20fill%3D%22%23ffffff%22%20class%3D%22LogoJewel%20svelte-1ig33mu%22%20aria-hidden%3D%22true%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20994.6%20995.7%22%20width%3D%2222%22%20height%3D%2222%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cpath%20fill%3D%22%23ffffff%22%20d%3D%22M828.4%2C0H166.2C74.4%2C0%2C0%2C74.4%2C0%2C166.2v662.2c0%2C91.8%2C74.4%2C166.2%2C166.2%2C166.2h662.2%26%2310%3B%20c91.8%2C0%2C166.2-74.4%2C166.2-166.2V166.2C994.6%2C74.4%2C920.2%2C0%2C828.4%2C0z%20M813.8%2C761.3c0%2C29-23.5%2C52.5-52.5%2C52.5h-528%26%2310%3B%20c-29%2C0-52.5-23.5-52.5-52.5v-528c0-29%2C23.5-52.5%2C52.5-52.5h528c29%2C0%2C52.5%2C23.5%2C52.5%2C52.5V761.3z%20M391.8%2C632.3%26%2310%3B%20c-16.7%2C0-30.1-13.5-30.1-30.2V391.3c0-16.7%2C13.4-30.3%2C30.1-30.3h211.1c16.6%2C0%2C30.1%2C13.5%2C30.1%2C30.3V602c0%2C16.7-13.5%2C30.2-30.1%2C30.2%26%2310%3B%20H391.8z%22%20class%3D%22svelte-1ig33mu%22%2F%3E%3C%2Fsvg%3E - **Allowed backgrounds:** any - **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use. ### favicon - **Formats:** - `ico`: 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- **Allowed backgrounds:** any ## Boards - **Cover** — `cover` (`board-cover`) - **Color System** — `color-system` (`board-colors`) - **Type Specimen** — `type-specimen` (`board-type`) - **Logo Suite** — `logo-suite` (`board-logos`) ## Resources - Tokens (JSON): /b/squareup-com/tokens.json - Tokens (CSS): /b/squareup-com/brand.css - This document: /b/squareup-com/brand.md - MCP endpoint (public read): mcp.brandsweets.com/squareup-com/mcp - Agent integration guide: /agents.md