# Southwest Airlines

> Generated by BrandSweets from the southwest-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.

**Sector:** airlines

**Domain:** southwest.com


Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Deep Navy | `#090f23` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Deep Navy | `#111b40` | — | Secondary brand color. |
| `accent` | Amber | `#ffbf27` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Deep Navy | `#090f23` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f1f3f8`, 100 `#dde1ee`, 200 `#b6c3ec`, 300 `#899ee1`, 400 `#617cd6`, 500 `#3c5ecd`, 600 `#2e4db2`, 700 `#263f92`, 800 `#1d3172`, 900 `#19254d`, 950 `#090f23`
- **secondary:** 50 `#f2f3f8`, 100 `#dde1ee`, 200 `#b6c2ec`, 300 `#8a9de0`, 400 `#627bd5`, 500 `#3e5ccc`, 600 `#2f4bb1`, 700 `#273e91`, 800 `#1e3071`, 900 `#1a254c`, 950 `#111b40`
- **accent:** 50 `#faf7ef`, 100 `#f4ebd7`, 200 `#ffe3a3`, 300 `#ffd36b`, 400 `#ffbf27`, 500 `#ffb60a`, 600 `#e09d00`, 700 `#b88100`, 800 `#8f6400`, 900 `#5e4408`, 950 `#3d2c05`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f1f3f8`, 100 `#dde1ee`, 200 `#b6c3ec`, 300 `#899ee1`, 400 `#617cd6`, 500 `#3c5ecd`, 600 `#2e4db2`, 700 `#263f92`, 800 `#1d3172`, 900 `#19254d`, 950 `#090f23`

## Typography

### Families

#### Southwest Sans `southwest-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Southwest Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Southwest Sans (`southwest-sans`)
- **body:** Southwest Sans (`southwest-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #333b52 0%, #090f23 50%, #000006 100%)` — worst-case contrast white 11.12:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #393c44 0%, #0e1017 50%, #000102 100%)` — ink #ffffff; worst-case contrast white 11.03:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #11182d 0%, #030719 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #181f35 0%, #070d21 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0b1125 0%, #010312 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0fcc5498-4a0e-4366-82d3-6d49deefad2a/logos/primary-d600b1d65b6ba60f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Rehosted from https://www.southwest.com/swa-resources/images/globalnav/logos/swa_logo_dark.svg so the page never depends on a third-party origin.

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0fcc5498-4a0e-4366-82d3-6d49deefad2a/logos/mark-simpleicons-6e7c6f49e1755abd.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: southwestairlines · artwork citation: https://www.southwest.com

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0fcc5498-4a0e-4366-82d3-6d49deefad2a/logos/mono-14280195f536b375.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0fcc5498-4a0e-4366-82d3-6d49deefad2a/logos/inverse-470d743f9e92cc30.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/southwest-com/tokens.json
- Tokens (CSS): /b/southwest-com/brand.css
- This document: /b/southwest-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/southwest-com/mcp
- Agent integration guide: /agents.md