← Southwest Airlines

Guidelines deck

4 boards · page order preserved

  1. airlinessouthwest.com

    Southwest Airlines

    Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.

    Southwest AirlinesCover
    01Covercover
  2. Tokens · Color

    Color System

    Deep Navy
    primary#090F23
    50950
    AA 19.0
    White
    surface#FFFFFF
    50950
    Deep Navy
    text#090F23
    50950
    AA 19.0
    Amber
    accent#FFBF27
    50950
    Deep Navy
    secondary#111B40
    50950
    Southwest AirlinesColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Southwest Sanscustom

    Find low fares to top destinations and plan your travel today. Book Southwest flights, rental cars, and hotels on southwest.com.

    Regular400Semibold600Bold700
    Southwest AirlinesType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    monoclear 1× logo heightmin 24px · screen
    Southwest Airlines
    light
    Southwest Airlines
    dark
    Southwest Airlines
    brand
    inverseclear 1× logo heightmin 24px · screen
    Southwest Airlines
    light
    Southwest Airlines
    dark
    Southwest Airlines
    brand
    primaryclear 1× logo heightmin 24px · screen
    Southwest Airlines
    light
    Southwest Airlines
    dark
    Southwest Airlines
    brand
    Southwest AirlinesLogo Suite
    04Logo Suitelogo-suite