# SoFi

> Generated by BrandSweets from the sofi-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Why do 12.6M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.

**Sector:** fintech

**Domain:** sofi.com

**Guidelines:** https://www.sofi.com/press/


Why do 12.6M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#212121` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue Ocean | `#00a2c7` | — | Secondary brand color. |
| `accent` | Deep Indigo | `#1f1645` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#212121` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **secondary:** 50 `#eff8fa`, 100 `#d7eef4`, 200 `#a3eeff`, 300 `#6be4ff`, 400 `#38dbff`, 500 `#0ad2ff`, 600 `#00b7e0`, 700 `#00a2c7`, 800 `#00758f`, 900 `#084e5e`, 950 `#05333d`
- **accent:** 50 `#f3f2f8`, 100 `#e1deed`, 200 `#c2b9e9`, 300 `#9d8fdc`, 400 `#7b68cf`, 500 `#5c45c4`, 600 `#4b36ab`, 700 `#3e2c8c`, 800 `#30226d`, 900 `#1f1645`, 950 `#181230`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`

## Typography

### Families

#### Larsseit `larsseit`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Larsseit, Helvetica, Arial, "Lucida Grande", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### TT Norms `tt-norms`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"TT Norms", Helvetica, Arial, "Lucida Grande", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Larsseit (`larsseit`)
- **body:** TT Norms (`tt-norms`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #212121 0%, #00a2c7 100%)` — worst-case contrast white 3.00:1 AA-large, black 1.30:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #0d0d0d 0%, #587b87 100%)` — ink #ffffff; worst-case contrast white 4.57:1 AA, black 1.08:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #2b2b2b 0%, #181818 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #323232 0%, #1f1f1f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #232323 0%, #111111 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://d32ijn7u0aqfv4.cloudfront.net/git/svgs/sofi-logo.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (84×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e17c47fe-5d70-48c2-8269-cdd04af7e2ce/logos/mono-dda9adf526bf10a4.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (84×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/e17c47fe-5d70-48c2-8269-cdd04af7e2ce/logos/inverse-dc9ef04077e01e6d.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.sofi.com/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/sofi-com/tokens.json
- Tokens (CSS): /b/sofi-com/brand.css
- This document: /b/sofi-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/sofi-com/mcp
- Agent integration guide: /agents.md