# Skechers

> Generated by BrandSweets from the skechers-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop Skechers, The Comfort Technology Company®, for the Hands Free Slip-ins, work shoes, and boots for the whole family. Join Skechers Plus for 20% off and f…

**Sector:** Footwear

**Founded:** 1992

**Domain:** skechers.com


Skechers was founded in Manhattan Beach, California in 1992 by Robert Greenberg and is one of the largest footwear companies in the United States, known for comfort-led casual and performance shoes. Its wordmark is a bold italic 'S' logotype in navy.

## Voice

**Tone:** comfortable, friendly, value-minded

### Do

- Lead with comfort and everyday wear.
- Keep the wordmark in navy or white.

### Don't

- Don't use elite-performance hype.
- Don't un-italicise the wordmark.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Skechers Navy | `#062849` | — | The wordmark navy. Source: Skechers logo SVG (Wikimedia Commons, official artwork): fill #062849. |
| `secondary` | Denim | `#0063ba` | — | Secondary brand color. |
| `accent` | Blue | `#1973c1` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f0f5fa`, 100 `#dae6f1`, 200 `#aad1f8`, 300 `#76b5f4`, 400 `#479cf0`, 500 `#1d85ed`, 600 `#1170d0`, 700 `#0e5caa`, 800 `#0b4784`, 900 `#0e3358`, 950 `#062849`
- **secondary:** 50 `#eff5fa`, 100 `#d7e6f4`, 200 `#a3d4ff`, 300 `#6bbaff`, 400 `#38a2ff`, 500 `#0a8dff`, 600 `#0078e0`, 700 `#0063ba`, 800 `#004c8f`, 900 `#08365e`, 950 `#05233d`
- **accent:** 50 `#f0f5f9`, 100 `#dbe6f0`, 200 `#aed3f4`, 300 `#7cb9ee`, 400 `#4fa1e8`, 500 `#268be3`, 600 `#1973c1`, 700 `#1561a2`, 800 `#104b7e`, 900 `#123554`, 950 `#0b2337`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Mulish `mulish`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Mulish, Mulish-Fallback-Arial, Mulish-Fallback-Helvetica, Mulish-Fallback-Roboto, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Mulish (`mulish`)
- **body:** Mulish (`mulish`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #062849 0%, #0063ba 100%)` — worst-case contrast white 6.01:1 AA, black 1.41:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #1e2833 0%, #4e6683 100%)` — ink #ffffff; worst-case contrast white 5.91:1 AA, black 1.41:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #113254 0%, #001e3e 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #193a5d 0%, #042546 100%)`; active `linear-gradient(180deg in oklch shorter hue, #092b4c 0%, #001636 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/02488d2f-db9c-492b-9586-c6ef96cbb66c/logos/primary-33c27ff930e00357.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); vector SVG (+16); "logo"/"wordmark" hint in url/class/alt (+22)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/02488d2f-db9c-492b-9586-c6ef96cbb66c/logos/mono-6b578d7b7570d4f5.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/02488d2f-db9c-492b-9586-c6ef96cbb66c/logos/inverse-991137818220b0c0.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.skechers.com/on/demandware.static/Sites-USSkechers-Site/-/default/dwf0fc7598/images/favicons/favicon-32x32.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/skechers-com/tokens.json
- Tokens (CSS): /b/skechers-com/brand.css
- This document: /b/skechers-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/skechers-com/mcp
- Agent integration guide: /agents.md