# Sephora

> Generated by BrandSweets from the sephora-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands.

**Sector:** beauty

**Domain:** sephora.com

**Guidelines:** https://newsroom.sephora.com/


Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Royal Blue | `#136bea` | — | Secondary brand color. |
| `accent` | Light Indigo | `#a39fda` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f0f4fa`, 100 `#dae4f1`, 200 `#aacbf8`, 300 `#76abf4`, 400 `#478df0`, 500 `#136bea`, 600 `#1160d0`, 700 `#0e4faa`, 800 `#0b3d84`, 900 `#0e2d58`, 950 `#091d39`
- **accent:** 50 `#f3f2f7`, 100 `#e0dfec`, 200 `#c0bde5`, 300 `#a39fda`, 400 `#7670c7`, 500 `#564fba`, 600 `#453fa2`, 700 `#393384`, 800 `#2c2867`, 900 `#222046`, 950 `#16152e`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### helvetica neue `helvetica-neue`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"helvetica neue", helvetica, arial, sans-serif`

### Role assignments

- **heading:** helvetica neue (`helvetica-neue`)
- **body:** helvetica neue (`helvetica-neue`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #136bea 100%)` — worst-case contrast white 4.86:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #5a759f 100%)` — ink #ffffff; worst-case contrast white 4.69:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (125×17): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/30ef3b14-86ea-4e88-9baa-3230bef9f2c6/logos/primary-f736ff163e11056e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 7.35 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/30ef3b14-86ea-4e88-9baa-3230bef9f2c6/logos/mono-f9137d839b681c9f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/30ef3b14-86ea-4e88-9baa-3230bef9f2c6/logos/inverse-bdce8e12a3bc2415.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/sephora-com/tokens.json
- Tokens (CSS): /b/sephora-com/brand.css
- This document: /b/sephora-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/sephora-com/mcp
- Agent integration guide: /agents.md