{
  "$generatedBy": "BrandSweets tokens.json — semrush-com v3",
  "brand": {
    "slug": "semrush-com",
    "name": "Semrush",
    "version": 3,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Semrush",
    "tagline": "Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.",
    "sector": "marketing"
  },
  "colors": {
    "primary": {
      "hex": "#c494fc",
      "name": "Pale Violet",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f4effa",
        "100": "#e5d8f3",
        "200": "#c494fc",
        "300": "#b06ffb",
        "400": "#953dfa",
        "500": "#7d10f9",
        "600": "#6906db",
        "700": "#5605b3",
        "800": "#43048b",
        "900": "#300a5c",
        "950": "#1f063c"
      }
    },
    "secondary": {
      "hex": "#8467aa",
      "name": "Muted Indigo",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#f5f3f6",
        "100": "#e5e2e9",
        "200": "#cfc4de",
        "300": "#b2a0ca",
        "400": "#9880b7",
        "500": "#8467aa",
        "600": "#6c5190",
        "700": "#584276",
        "800": "#45335b",
        "900": "#31273f",
        "950": "#201929"
      }
    },
    "accent": {
      "hex": "#ba4717",
      "name": "Rust",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#f9f3f0",
        "100": "#f0e1db",
        "200": "#f5c3ad",
        "300": "#ef9e7b",
        "400": "#e97d4e",
        "500": "#e45e25",
        "600": "#ba4717",
        "700": "#a33f14",
        "800": "#7f3110",
        "900": "#552511",
        "950": "#37180b"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "name": "White",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#111111",
      "name": "Near Black",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#111111"
      }
    }
  },
  "typography": {
    "families": {
      "inter": {
        "family": "Inter",
        "source": "google",
        "stack": "Inter, sans-serif",
        "weights": [
          300,
          400,
          500,
          600,
          700,
          800
        ]
      }
    },
    "roles": {
      "heading": {
        "familyRef": "inter",
        "stack": "Inter, sans-serif"
      },
      "body": {
        "familyRef": "inter",
        "stack": "Inter, sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  },
  "brandGradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.769,
              0.58,
              0.988
            ],
            "hex": "#c494fc"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.518,
              0.404,
              0.667
            ],
            "hex": "#8467aa"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #c494fc 0%, #8467aa 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.336,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.502,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.49,
              0.431,
              0.569
            ],
            "hex": "#7d6e91"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.259,
              0.224,
              0.318
            ],
            "hex": "#423951"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #7d6e91 0%, #423951 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.655,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.936,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.82,
              0.631,
              1
            ],
            "hex": "#d1a1ff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.718,
              0.529,
              0.933
            ],
            "hex": "#b787ee"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #d1a1ff 0%, #b787ee 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #d8adff 0%, #c191f9 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #c797ff 0%, #ae7ee4 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 2.048,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 7.714,
              "at": 0.9841,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}