# Semrush

> Generated by BrandSweets from the semrush-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

**Sector:** marketing

**Domain:** semrush.com

**Guidelines:** https://brand.semrush.com/


Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Pale Violet | `#c494fc` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Muted Indigo | `#8467aa` | — | Secondary brand color. |
| `accent` | Rust | `#ba4717` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4effa`, 100 `#e5d8f3`, 200 `#c494fc`, 300 `#b06ffb`, 400 `#953dfa`, 500 `#7d10f9`, 600 `#6906db`, 700 `#5605b3`, 800 `#43048b`, 900 `#300a5c`, 950 `#1f063c`
- **secondary:** 50 `#f5f3f6`, 100 `#e5e2e9`, 200 `#cfc4de`, 300 `#b2a0ca`, 400 `#9880b7`, 500 `#8467aa`, 600 `#6c5190`, 700 `#584276`, 800 `#45335b`, 900 `#31273f`, 950 `#201929`
- **accent:** 50 `#f9f3f0`, 100 `#f0e1db`, 200 `#f5c3ad`, 300 `#ef9e7b`, 400 `#e97d4e`, 500 `#e45e25`, 600 `#ba4717`, 700 `#a33f14`, 800 `#7f3110`, 900 `#552511`, 950 `#37180b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Inter, sans-serif`

### Role assignments

- **heading:** Inter (`inter`)
- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #c494fc 0%, #8467aa 100%)` — worst-case contrast white 2.34:1, black 4.50:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #7d6e91 0%, #423951 100%)` — ink #ffffff; worst-case contrast white 4.66:1 AA, black 1.94:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d1a1ff 0%, #b787ee 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #d8adff 0%, #c191f9 100%)`; active `linear-gradient(180deg in oklch shorter hue, #c797ff 0%, #ae7ee4 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (238×100): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c9ddc891-857e-4f37-bf14-0e8a191c18ea/logos/primary-afdd657f66d2e61d.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=header-img (62); vector SVG (+16); aspect 2.38 — wordmark shape (+14)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c9ddc891-857e-4f37-bf14-0e8a191c18ea/logos/mark-simpleicons-faa6de0c847576b4.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: semrush · artwork citation: https://www.semrush.com

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c9ddc891-857e-4f37-bf14-0e8a191c18ea/logos/mono-2eb541c187174397.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/c9ddc891-857e-4f37-bf14-0e8a191c18ea/logos/inverse-60fc0461eae16e5f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://www.semrush.com/__static__/apple-touch-icon.fe16ae843d17.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/semrush-com/tokens.json
- Tokens (CSS): /b/semrush-com/brand.css
- This document: /b/semrush-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/semrush-com/mcp
- Agent integration guide: /agents.md