← Semrush

Guidelines deck

4 boards · page order preserved

  1. marketingsemrush.com

    Semrush

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

    SemrushCover
    01Covercover
  2. Tokens · Color

    Color System

    Pale Violet
    primary#C494FC
    50950
    fail 2.3
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Rust
    accent#BA4717
    50950
    Muted Indigo
    secondary#8467AA
    50950
    SemrushColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Intergoogle

    Semrush is the leading platform to grow and measure brand visibility across AI search, SEO, PPC, social, and more.

    Light300Regular400Medium500Semibold600Bold700
    SemrushType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Semrush
    light
    Semrush
    dark
    Semrush
    brand
    favicon
    SE
    light
    SE
    dark
    SE
    brand
    markclear 1× logo heightmin 16px · screen
    SE
    light
    SE
    dark
    SE
    brand
    monoclear 1× logo heightmin 24px · screen
    Semrush
    light
    Semrush
    dark
    Semrush
    brand
    inverseclear 1× logo heightmin 24px · screen
    Semrush
    light
    Semrush
    dark
    Semrush
    brand
    Favicon legibilityfavicon · at native px
    SE
    16px
    SE
    20px
    SE
    24px
    SemrushLogo Suite
    04Logo Suitelogo-suite
Semrush — Guidelines deck — BrandSweets