# Rotten Tomatoes

> Generated by BrandSweets from the rottentomatoes-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Rotten Tomatoes, home of the Tomatometer, is the most trusted measurement of quality for Movies & TV. The definitive site for Reviews, Trailers, Showtimes, a…

**Sector:** media

**Domain:** rottentomatoes.com


Rotten Tomatoes, home of the Tomatometer, is the most trusted measurement of quality for Movies & TV. The definitive site for Reviews, Trailers, Showtimes, and Tickets

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#2a2c32` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Royal Blue | `#326af6` | — | Secondary brand color. |
| `accent` | Apple Cherry | `#fa320a` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f5`, 100 `#e4e5e7`, 200 `#cdcfd5`, 300 `#aeb2bc`, 400 `#9397a5`, 500 `#7a7f90`, 600 `#666b7a`, 700 `#545864`, 800 `#41444e`, 900 `#2a2c32`, 950 `#1f2024`
- **secondary:** 50 `#f0f3fa`, 100 `#d9e0f2`, 200 `#a7bffb`, 300 `#7198f9`, 400 `#326af6`, 500 `#1454f5`, 600 `#0943d7`, 700 `#0737b0`, 800 `#062b89`, 900 `#0b225b`, 950 `#07163b`
- **accent:** 50 `#faf1ef`, 100 `#f3ddd8`, 200 `#fdb4a5`, 300 `#fc866e`, 400 `#fb5c3c`, 500 `#fa320a`, 600 `#dc2804`, 700 `#b42104`, 800 `#8c1a03`, 900 `#5d1709`, 950 `#3c0f06`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Franklin Gothic `franklin-gothic`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Franklin Gothic", -apple-system, BlinkMacSystemFont, "PT Sans", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Neusa `neusa`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Neusa, Impact, "Helvetica Neue", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Neusa (`neusa`)
- **body:** Franklin Gothic (`franklin-gothic`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #2a2c32 0%, #326af6 100%)` — worst-case contrast white 4.64:1 AA, black 1.50:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #292a2c 0%, #5e75a3 100%)` — ink #ffffff; worst-case contrast white 4.62:1 AA, black 1.46:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #34363c 0%, #202228 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #3c3e44 0%, #282a2f 100%)`; active `linear-gradient(180deg in oklch shorter hue, #2c2e35 0%, #191b21 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.rottentomatoes.com/assets/pizza-pie/images/arti.041d204c4a4.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://www.rottentomatoes.com/assets/pizza-pie/images/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/rottentomatoes-com/tokens.json
- Tokens (CSS): /b/rottentomatoes-com/brand.css
- This document: /b/rottentomatoes-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/rottentomatoes-com/mcp
- Agent integration guide: /agents.md