# Rolex

> Generated by BrandSweets from the rolex-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Discover the Rolex collection on rolex.com.

**Sector:** luxury

**Domain:** rolex.com

**Guidelines:** https://newsroom.rolex.com/


Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Discover the Rolex collection on rolex.com.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Rolex Green | `#006039` | — | The crown-and-wordmark green. |
| `secondary` | Rolex Gold | `#a37e2c` | — | Secondary brand color. |
| `accent` | Blue | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#212121` | — | Body text on surface. |

### Scales

- **primary:** 50 `#effaf6`, 100 `#d7f4e8`, 200 `#a3ffda`, 300 `#6bffc4`, 400 `#38ffaf`, 500 `#0aff9d`, 600 `#00e087`, 700 `#00b86e`, 800 `#008f56`, 900 `#006039`, 950 `#053d27`
- **secondary:** 50 `#f8f6f2`, 100 `#ede8de`, 200 `#ebdbb7`, 300 `#dfc58b`, 400 `#d4b063`, 500 `#ca9e3f`, 600 `#a37e2c`, 700 `#906f27`, 800 `#70561f`, 900 `#4c3c1a`, 950 `#312711`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`

## Typography

### Families

#### Helvetica Now Text `helvetica-now-text`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Helvetica Now Text", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Helvetica Now Text (`helvetica-now-text`)
- **body:** Helvetica Now Text (`helvetica-now-text`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #006039 0%, #a37e2c 100%)` — worst-case contrast white 3.77:1 AA-large, black 2.73:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #314739 0%, #80745c 100%)` — ink #ffffff; worst-case contrast white 4.59:1 AA, black 2.09:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #176c44 0%, #00552f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #23744c 0%, #005d36 100%)`; active `linear-gradient(180deg in oklch shorter hue, #06633c 0%, #004c27 100%)`

## Logos

### primary
- **Formats:**
  - `png` (300×300): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/7141abfe-aa17-4763-9609-d41ab5c2aee7/logos/primary-7cff6962934be626.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); png (+5); "logo"/"wordmark" hint in url/class/alt (+22)

### favicon
- **Formats:**
  - `png`: https://static.rolex.com/icons/rolex_fav_icon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/rolex-com/tokens.json
- Tokens (CSS): /b/rolex-com/brand.css
- This document: /b/rolex-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/rolex-com/mcp
- Agent integration guide: /agents.md