← Rivian

Guidelines deck

4 boards · page order preserved

  1. autorivian.com

    Rivian: Electric Vehicles Designed For Adventure

    Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustainable future.

    RivianCover
    01Covercover
  2. Tokens · Color

    Color System

    Near Black
    primary#151515
    50950
    AA 18.3
    White
    surface#FFFFFF
    50950
    Near Black
    text#151515
    50950
    AA 18.3
    Orange
    accent#FFAC00
    50950
    Orange
    secondary#FFAA00
    50950
    RivianColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Adventurecustom

    Discover Rivian's long-range electric vehicles, innovative EV trucks, SUVs and vans built for adventure. Join the movement towards a sustainable future.

    Regular400Semibold600Bold700
    RivianType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Rivian
    light
    Rivian
    dark
    Rivian
    brand
    monoclear 1× logo heightmin 24px · screen
    Rivian
    light
    Rivian
    dark
    Rivian
    brand
    inverseclear 1× logo heightmin 24px · screen
    Rivian
    light
    Rivian
    dark
    Rivian
    brand
    RivianLogo Suite
    04Logo Suitelogo-suite