# Replit

> Generated by BrandSweets from the replit-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Build software collaboratively, from anywhere.

**Domain:** replit.com


Replit is a browser-based IDE and AI-powered development platform where anyone can build, ship, and host software from anywhere. The brand is playful but capable: a deep navy canvas, a warm orange accent pulled from the pixel mark, Inter for prose, and mono for the code that's always one keystroke away.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Replit Orange | `#f26207` | `#f26207` | The warm orange accent — CTAs, highlights, the pixel mark. |
| `secondary` | — | `#ec4e02` | — | Secondary brand color. |
| `accent` | — | `#0f87ff` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#fef1e7`, 100 `#fddcc4`, 200 `#fbba8b`, 300 `#f9954f`, 400 `#f57a25`, 500 `#f26207`, 600 `#cf4f04`, 700 `#a63f06`, 800 `#84330a`, 900 `#6d2b0c`, 950 `#3d1503`
- **secondary:** 50 `#faf3ef`, 100 `#f3e0d8`, 200 `#fec1a4`, 300 `#fe9a6d`, 400 `#fd783a`, 500 `#fd590d`, 600 `#ec4e02`, 700 `#b63b02`, 800 `#8d2e01`, 900 `#5d2309`, 950 `#3d1706`
- **accent:** 50 `#eff5fa`, 100 `#d7e5f4`, 200 `#a3d1ff`, 300 `#6bb5ff`, 400 `#389cff`, 500 `#0f87ff`, 600 `#0070e0`, 700 `#005cb8`, 800 `#00478f`, 900 `#08335e`, 950 `#05213d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### IBM Plex Sans `ibm-plex-sans`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold
- **Fallback stack:** `"IBM Plex Sans", sans-serif`

### Role assignments

- **heading:** IBM Plex Sans (`ibm-plex-sans`)
- **body:** IBM Plex Sans (`ibm-plex-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (122×35): 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- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20preserveAspectRatio%3D%22xMidYMin%22%20width%3D%2216%22%20height%3D%2216%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22currentColor%22%20class%3D%22Icon-module__CwnszW__icon%20%22%20style%3D%22--Icon--size%3A16px%3B--Icon--rotate%3A0deg%3Bwidth%3A16px%3Bheight%3A16px%22%20aria-hidden%3D%22true%22%3E%3Cpath%20fill-rule%3D%22evenodd%22%20d%3D%22M12.53%2015.53a.75.75%200%200%201-1.06%200l-6-6a.75.75%200%200%201%201.06-1.06L12%2013.94l5.47-5.47a.75.75%200%201%201%201.06%201.06z%22%20clip-rule%3D%22evenodd%22%3E%3C%2Fpath%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (122×35): 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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (122×35): 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- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### app-icon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/replit/tokens.json
- Tokens (CSS): /b/replit/brand.css
- This document: /b/replit/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/replit/mcp
- Agent integration guide: /agents.md