# Reebok

> Generated by BrandSweets from the reebok-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover Reebok’s iconic athletic shoes, apparel, and gear designed for performance, style, and comfort. Sign up for 15% off your first order, early access t…

**Sector:** sports

**Domain:** reebok.com


Discover Reebok’s iconic athletic shoes, apparel, and gear designed for performance, style, and comfort. Sign up for 15% off your first order, early access to new products. Free shipping on orders $75+ and easy returns.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Red | `#812323` | — | Secondary brand color. |
| `accent` | Dark Blue | `#244496` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f8f2f2`, 100 `#eddede`, 200 `#ebb7b7`, 300 `#df8b8b`, 400 `#d46363`, 500 `#ca3f3f`, 600 `#b03030`, 700 `#812323`, 800 `#701f1f`, 900 `#4c1a1a`, 950 `#311111`
- **accent:** 50 `#f1f3f8`, 100 `#dde2ee`, 200 `#b5c5ed`, 300 `#88a2e2`, 400 `#5f81d8`, 500 `#3a64cf`, 600 `#2c53b5`, 700 `#244496`, 800 `#1c3573`, 900 `#19284d`, 950 `#101a32`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Neue Plak Extended Bold `neue-plak-extended-bold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Neue Plak Extended Bold", Anton, Oswald, "Arial Black", Impact, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Neue Plak Regular `neue-plak-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Neue Plak Regular", "Helvetica Neue", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Neue Plak Extended Bold (`neue-plak-extended-bold`)
- **body:** Neue Plak Regular (`neue-plak-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #812323 100%)` — worst-case contrast white 9.55:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #60403d 100%)` — ink #ffffff; worst-case contrast white 9.14:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.reebok.com/cdn/shop/files/Reebok_Logo_2x_ad023ce8-db1d-434d-b9d6-8ceefe5c32c9.png?v=1737307512&width=200
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/reebok-com/tokens.json
- Tokens (CSS): /b/reebok-com/brand.css
- This document: /b/reebok-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/reebok-com/mcp
- Agent integration guide: /agents.md