# Redfin

> Generated by BrandSweets from the redfin-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Search national real estate and rental listings. Find the latest apartments for rent and homes for sale near you. Tour homes and make offers with the help of…

**Sector:** consumer

**Domain:** redfin.com

**Guidelines:** https://www.redfin.com/news/press-center/


Search national real estate and rental listings. Find the latest apartments for rent and homes for sale near you. Tour homes and make offers with the help of local Redfin real estate agents.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Crimson | `#dc3443` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Red | `#e43c44` | — | Secondary brand color. |
| `accent` | Teal | `#00828c` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f9f1f1`, 100 `#efdcdd`, 200 `#f2b1b6`, 300 `#ea8189`, 400 `#e25561`, 500 `#dc3443`, 600 `#c0212e`, 700 `#9d1b25`, 800 `#7a151d`, 900 `#521419`, 950 `#350d10`
- **secondary:** 50 `#f9f1f1`, 100 `#f0dbdc`, 200 `#f4aeb2`, 300 `#ed7d82`, 400 `#e75058`, 500 `#e43c44`, 600 `#c51b23`, 700 `#a2161d`, 800 `#7e1117`, 900 `#541215`, 950 `#370c0e`
- **accent:** 50 `#effafa`, 100 `#d7f2f4`, 200 `#a3f9ff`, 300 `#6bf5ff`, 400 `#38f2ff`, 500 `#0aefff`, 600 `#00d1e0`, 700 `#00abb8`, 800 `#00828c`, 900 `#08595e`, 950 `#053a3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Inter, sans-serif`

### Role assignments

- **heading:** Inter (`inter`)
- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ff8786 0%, #dc3443 50%, #950016 100%)` — worst-case contrast white 2.32:1, black 2.29:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #966b69 0%, #6b3331 50%, #320710 100%)` — ink #ffffff; worst-case contrast white 4.56:1 AA, black 1.17:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #d1273a 0%, #b40023 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #dc3443 0%, #bf062c 100%)`; active `linear-gradient(180deg in oklch shorter hue, #c61732 0%, #a9001b 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (116×23): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/afda6ebf-7676-4a77-bb03-f00bd1ebf2b4/logos/primary-915b3edacd6d1163.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 5.04 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/afda6ebf-7676-4a77-bb03-f00bd1ebf2b4/logos/mono-babe344de0415995.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/afda6ebf-7676-4a77-bb03-f00bd1ebf2b4/logos/inverse-5ebf20e04711df2e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://ssl.cdn-redfin.com/v644.0.0/images/logos/Touch-icon-60.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/redfin-com/tokens.json
- Tokens (CSS): /b/redfin-com/brand.css
- This document: /b/redfin-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/redfin-com/mcp
- Agent integration guide: /agents.md