# Reddit

> Generated by BrandSweets from the reddit-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Domain:** reddit.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#ff4500` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#fc4301` | — | Secondary brand color. |
| `accent` | — | `#fe7b0e` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#111111` | — | Body text on surface. |

### Scales

- **secondary:** 50 `#faf2ef`, 100 `#f3dfd8`, 200 `#ffbca4`, 300 `#fe936c`, 400 `#fe6e39`, 500 `#fc4301`, 600 `#df3c01`, 700 `#b73101`, 800 `#8e2601`, 900 `#5e1f08`, 950 `#3d1405`
- **accent:** 50 `#faf4ef`, 100 `#f3e4d8`, 200 `#ffcda4`, 300 `#feae6c`, 400 `#fe9239`, 500 `#fe7b0e`, 600 `#df6501`, 700 `#b75301`, 800 `#8e4001`, 900 `#5e2f08`, 950 `#3d1e05`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20role%3D%22img%22%3E%3Ctitle%3EReddit%3C%2Ftitle%3E%3Cpath%20d%3D%22M12%200C5.373%200%200%205.373%200%2012c0%203.314%201.343%206.314%203.515%208.485l-2.286%202.286C.775%2023.225%201.097%2024%201.738%2024H12c6.627%200%2012-5.373%2012-12S18.627%200%2012%200Zm4.388%203.199c1.104%200%201.999.895%201.999%201.999%200%201.105-.895%202-1.999%202-.946%200-1.739-.657-1.947-1.539v.002c-1.147.162-2.032%201.15-2.032%202.341v.007c1.776.067%203.4.567%204.686%201.363.473-.363%201.064-.58%201.707-.58%201.547%200%202.802%201.254%202.802%202.802%200%201.117-.655%202.081-1.601%202.531-.088%203.256-3.637%205.876-7.997%205.876-4.361%200-7.905-2.617-7.998-5.87-.954-.447-1.614-1.415-1.614-2.538%200-1.548%201.255-2.802%202.803-2.802.645%200%201.239.218%201.712.585%201.275-.79%202.881-1.291%204.64-1.365v-.01c0-1.663%201.263-3.034%202.88-3.207.188-.911.993-1.595%201.959-1.595Zm-8.085%208.376c-.784%200-1.459.78-1.506%201.797-.047%201.016.64%201.429%201.426%201.429.786%200%201.371-.369%201.418-1.385.047-1.017-.553-1.841-1.338-1.841Zm7.406%200c-.786%200-1.385.824-1.338%201.841.047%201.017.634%201.385%201.418%201.385.785%200%201.473-.413%201.426-1.429-.046-1.017-.721-1.797-1.506-1.797Zm-3.703%204.013c-.974%200-1.907.048-2.77.135-.147.015-.241.168-.183.305.483%201.154%201.622%201.964%202.953%201.964%201.33%200%202.47-.81%202.953-1.964.057-.137-.037-.29-.184-.305-.863-.087-1.795-.135-2.769-.135Z%22%20fill%3D%22%23ff4500%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Official monochrome mark from simple-icons (CC0 / public domain). Source: https://www.redditinc.com/brand

### mono
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2024%2024%22%20role%3D%22img%22%3E%3Ctitle%3EReddit%3C%2Ftitle%3E%3Cpath%20d%3D%22M12%200C5.373%200%200%205.373%200%2012c0%203.314%201.343%206.314%203.515%208.485l-2.286%202.286C.775%2023.225%201.097%2024%201.738%2024H12c6.627%200%2012-5.373%2012-12S18.627%200%2012%200Zm4.388%203.199c1.104%200%201.999.895%201.999%201.999%200%201.105-.895%202-1.999%202-.946%200-1.739-.657-1.947-1.539v.002c-1.147.162-2.032%201.15-2.032%202.341v.007c1.776.067%203.4.567%204.686%201.363.473-.363%201.064-.58%201.707-.58%201.547%200%202.802%201.254%202.802%202.802%200%201.117-.655%202.081-1.601%202.531-.088%203.256-3.637%205.876-7.997%205.876-4.361%200-7.905-2.617-7.998-5.87-.954-.447-1.614-1.415-1.614-2.538%200-1.548%201.255-2.802%202.803-2.802.645%200%201.239.218%201.712.585%201.275-.79%202.881-1.291%204.64-1.365v-.01c0-1.663%201.263-3.034%202.88-3.207.188-.911.993-1.595%201.959-1.595Zm-8.085%208.376c-.784%200-1.459.78-1.506%201.797-.047%201.016.64%201.429%201.426%201.429.786%200%201.371-.369%201.418-1.385.047-1.017-.553-1.841-1.338-1.841Zm7.406%200c-.786%200-1.385.824-1.338%201.841.047%201.017.634%201.385%201.418%201.385.785%200%201.473-.413%201.426-1.429-.046-1.017-.721-1.797-1.506-1.797Zm-3.703%204.013c-.974%200-1.907.048-2.77.135-.147.015-.241.168-.183.305.483%201.154%201.622%201.964%202.953%201.964%201.33%200%202.47-.81%202.953-1.964.057-.137-.037-.29-.184-.305-.863-.087-1.795-.135-2.769-.135Z%22%20fill%3D%22%23111111%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Official monochrome mark from simple-icons (CC0 / public domain). Source: https://www.redditinc.com/brand

### favicon
- **Formats:**
  - `png`: https://www.redditstatic.com/shreddit/assets/favicon/76x76.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/reddit-com/tokens.json
- Tokens (CSS): /b/reddit-com/brand.css
- This document: /b/reddit-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/reddit-com/mcp
- Agent integration guide: /agents.md