# Rare Beauty

> Generated by BrandSweets from the rarebeauty-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

**Sector:** beauty

**Domain:** rarebeauty.com


Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000914` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Raspberry | `#7f2649` | — | Secondary brand color. |
| `accent` | Dark Raspberry | `#7f2549` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000914` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff4fa`, 100 `#d7e4f4`, 200 `#a3cdff`, 300 `#6baeff`, 400 `#3892ff`, 500 `#0a78ff`, 600 `#0065e0`, 700 `#0053b8`, 800 `#00408f`, 900 `#082f5e`, 950 `#000914`
- **secondary:** 50 `#f8f2f4`, 100 `#eddee4`, 200 `#eab8cc`, 300 `#dd8dad`, 400 `#d16691`, 500 `#c74377`, 600 `#ad3464`, 700 `#7f2649`, 800 `#6e2140`, 900 `#4a1c2e`, 950 `#30121e`
- **accent:** 50 `#f8f2f4`, 100 `#eddee4`, 200 `#eab8cc`, 300 `#de8cad`, 400 `#d26591`, 500 `#c84177`, 600 `#ae3264`, 700 `#7f2549`, 800 `#6f2040`, 900 `#4b1b2e`, 950 `#31121e`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#eff4fa`, 100 `#d7e4f4`, 200 `#a3cdff`, 300 `#6baeff`, 400 `#3892ff`, 500 `#0a78ff`, 600 `#0065e0`, 700 `#0053b8`, 800 `#00408f`, 900 `#082f5e`, 950 `#000914`

## Typography

### Families

#### Neue Hass Unica Regular `neue-hass-unica-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Neue Hass Unica Regular", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Ogg Regular `ogg-regular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Ogg Regular", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Ogg Regular (`ogg-regular`)
- **body:** Neue Hass Unica Regular (`neue-hass-unica-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000914 0%, #7f2649 100%)` — worst-case contrast white 9.23:1 AA, black 1.05:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #05090c 0%, #60424b 100%)` — ink #ffffff; worst-case contrast white 8.83:1 AA, black 1.05:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #04121d 0%, #00030b 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #091925 0%, #000712 100%)`; active `linear-gradient(180deg in oklch shorter hue, #010b16 0%, #000105 100%)`

## Logos

### primary
- **Formats:**
  - `png` (360×360): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/d33cdce1-464a-4056-8059-74ab77551885/logos/primary-0f845f179a21c89d.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Rehosted from https://www.rarebeauty.com/cdn/shop/files/GNAV-SU26-SHOP-ALL.png?v=1774669137&width=360 so the page never depends on a third-party origin.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/rarebeauty-com/tokens.json
- Tokens (CSS): /b/rarebeauty-com/brand.css
- This document: /b/rarebeauty-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/rarebeauty-com/mcp
- Agent integration guide: /agents.md