← Rare Beauty

Guidelines deck

4 boards · page order preserved

  1. beautyrarebeauty.com

    Rare Beauty

    Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

    Rare BeautyCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000914
    50950
    AA 20.0
    White
    surface#FFFFFF
    50950
    Black
    text#000914
    50950
    AA 20.0
    Dark Raspberry
    accent#7F2549
    50950
    Dark Raspberry
    secondary#7F2649
    50950
    Rare BeautyColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Ogg Regularcustom

    Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

    Regular400Semibold600Bold700
    Aa
    Neue Hass Unica Regularcustom

    Rare Beauty is makeup made to feel good in, without hiding what makes you unique. Shop airy, breathable formulas that are easy to apply, blend and build.

    Regular400Bold700
    Rare BeautyType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Rare Beauty
    light
    Rare Beauty
    dark
    Rare Beauty
    brand
    Rare BeautyLogo Suite
    04Logo Suitelogo-suite