# Qatar Airways

> Generated by BrandSweets from the qatarairways-com BrandDoc (v5, schema 1). Do not edit by hand.

## Identity

**Tagline:** Book & fly from United States with Qatar Airways. Receive exclusive air fares and travel the world with an award-winning airline.

**Sector:** airlines

**Domain:** qatarairways.com


Book & fly from United States with Qatar Airways. Receive exclusive air fares and travel the world with an award-winning airline.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#1f212b` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Charcoal | `#181825` | — | Secondary brand color. |
| `accent` | Deep Magenta | `#5c0931` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#1f212b` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f4f6`, 100 `#e3e4e8`, 200 `#caccd8`, 300 `#a9adc1`, 400 `#8c91ab`, 500 `#717898`, 600 `#5e6482`, 700 `#4d526a`, 800 `#3c4053`, 900 `#2c2e3a`, 950 `#1f212b`
- **secondary:** 50 `#f4f4f6`, 100 `#e3e3e8`, 200 `#c7c7db`, 300 `#a6a6c5`, 400 `#8787b0`, 500 `#6b6b9e`, 600 `#595988`, 700 `#49496f`, 800 `#383856`, 900 `#2a2a3c`, 950 `#181825`
- **accent:** 50 `#f9f0f5`, 100 `#f1dae5`, 200 `#f7abd0`, 300 `#f278b3`, 400 `#ed4a99`, 500 `#e92081`, 600 `#cc146d`, 700 `#a71159`, 800 `#820d45`, 900 `#5c0931`, 950 `#380a20`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f4f6`, 100 `#e3e4e8`, 200 `#caccd8`, 300 `#a9adc1`, 400 `#8c91ab`, 500 `#717898`, 600 `#5e6482`, 700 `#4d526a`, 800 `#3c4053`, 900 `#2c2e3a`, 950 `#1f212b`

## Typography

### Families

#### Graphik `graphik`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `Graphik, "Graphik Web", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Jotia `jotia`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Jotia, Verdana, Geneva, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Jotia (`jotia`)
- **body:** Graphik (`graphik`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #4d4f5b 0%, #1f212b 50%, #010104 100%)` — worst-case contrast white 8.12:1 AA, black 1.01:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #4f5054 0%, #212125 50%, #010102 100%)` — ink #ffffff; worst-case contrast white 8.05:1 AA, black 1.01:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #292b35 0%, #161821 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #30323d 0%, #1d1f29 100%)`; active `linear-gradient(180deg in oklch shorter hue, #21232d 0%, #0f111a 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/74cca418-ca5f-491f-ab00-f1a2f9be79f3/logos/mark-simpleicons-6d68eee962c8b0f0.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: qatarairways · artwork citation: https://www.qatarairways.com/press-releases/en-WW/media_kits

### inverse
- **Formats:**
  - `svg` (133×38): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/74cca418-ca5f-491f-ab00-f1a2f9be79f3/logos/inverse-8c62b4872334db78.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Light-on-dark rendition taken from the brand's own header (inline-svg). Hosted by us. The site ships no light-surface primary we can verify — see the manual worklist.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/qatarairways-com/tokens.json
- Tokens (CSS): /b/qatarairways-com/brand.css
- This document: /b/qatarairways-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/qatarairways-com/mcp
- Agent integration guide: /agents.md