# Puma

> Generated by BrandSweets from the puma-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.

**Sector:** sports

**Domain:** puma.com


Run The Streets. Do You. Research and shop all the latest gear from the world of Fashion, Sport, and everywhere in between.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#191919` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Brown | `#a78b55` | — | Secondary brand color. |
| `accent` | Charcoal | `#27455c` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#191919` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#191919`
- **secondary:** 50 `#f7f5f3`, 100 `#eae7e1`, 200 `#e0d6c2`, 300 `#cdbd9d`, 400 `#bca67b`, 500 `#a78b55`, 600 `#957d4b`, 700 `#7a663e`, 800 `#5f4f30`, 900 `#413825`, 950 `#2a2418`
- **accent:** 50 `#f3f5f7`, 100 `#e0e6eb`, 200 `#bfd4e3`, 300 `#97b9d3`, 400 `#74a1c3`, 500 `#548bb6`, 600 `#43769d`, 700 `#376181`, 800 `#27455c`, 900 `#223544`, 950 `#16232c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#191919`

## Typography

### Families

#### FFDINforPuma `ffdinforpuma`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `FFDINforPuma, Inter, -apple-system, system-ui, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** FFDINforPuma (`ffdinforpuma`)
- **body:** FFDINforPuma (`ffdinforpuma`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #191919 0%, #a78b55 100%)` — worst-case contrast white 3.25:1 AA-large, black 1.19:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #070707 0%, #7d7361 100%)` — ink #ffffff; worst-case contrast white 4.67:1 AA, black 1.04:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #222222 0%, #101010 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #2a2a2a 0%, #171717 100%)`; active `linear-gradient(180deg in oklch shorter hue, #1b1b1b 0%, #0a0a0a 100%)`

## Logos

### primary
- **Formats:**
  - `png` (300×233): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0b33126b-7e50-4b53-bee0-b1a1b998a705/logos/primary-61335340eb13c204.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); png (+5); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0b33126b-7e50-4b53-bee0-b1a1b998a705/logos/mark-simpleicons-5359d01e983f38c9.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: puma · artwork citation: https://us.puma.com

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/puma-com/tokens.json
- Tokens (CSS): /b/puma-com/brand.css
- This document: /b/puma-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/puma-com/mcp
- Agent integration guide: /agents.md