# Pringles

> Generated by BrandSweets from the pringles-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Once you pop, the fun don't stop! Pringles® are the original stackable snack with a savory potato taste and perfect crunch.

**Sector:** food-bev

**Domain:** pringles.com


Once you pop, the fun don't stop! Pringles® are the original stackable snack with a savory potato taste and perfect crunch.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Crimson | `#ea002a` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faeff1`, 100 `#f4d7dd`, 200 `#ffa3b4`, 300 `#ff6b86`, 400 `#ff385d`, 500 `#ff0a37`, 600 `#ea002a`, 700 `#b80022`, 800 `#8f001a`, 900 `#5e0818`, 950 `#3d050f`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Pinup `pinup`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Pinup, Arial, "Helvetica Neue", Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### rooney-sans `rooney-sans`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `rooney-sans, Arial, "Helvetica Neue", Helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Pinup (`pinup`)
- **body:** rooney-sans (`rooney-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #ea002a 100%)` — worst-case contrast white 4.63:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #a4635f 100%)` — ink #ffffff; worst-case contrast white 4.64:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.pringles.com/content/dam/scoengage/pringles/old_images/logo-pringles-v3.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (202×258): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/94214dca-69c1-42ba-ab83-58dd98a4a05a/logos/mark-55ded2fedb16e94e.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/pringles-com/tokens.json
- Tokens (CSS): /b/pringles-com/brand.css
- This document: /b/pringles-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/pringles-com/mcp
- Agent integration guide: /agents.md