# Prime Video

> Generated by BrandSweets from the primevideo-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Stream popular movies, TV shows, sports, and live TV included with Prime, and even more with add-on subscriptions. Watch anywhere, anytime.

**Sector:** media

**Domain:** primevideo.com


Stream popular movies, TV shows, sports, and live TV included with Prime, and even more with add-on subscriptions. Watch anywhere, anytime.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Gold | `#ffd62c` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Light Blue | `#79b8f3` | — | Secondary brand color. |
| `accent` | Mediumspringgreen | `#37f1a3` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf8ef`, 100 `#f4eed7`, 200 `#ffeda3`, 300 `#ffe16b`, 400 `#ffd62c`, 500 `#ffce0a`, 600 `#e0b400`, 700 `#b89300`, 800 `#8f7200`, 900 `#5e4d08`, 950 `#3d3205`
- **secondary:** 50 `#f0f5fa`, 100 `#dae6f1`, 200 `#abd2f8`, 300 `#79b8f3`, 400 `#489eef`, 500 `#1e88eb`, 600 `#1273ce`, 700 `#0f5ea9`, 800 `#0b4983`, 900 `#0f3457`, 950 `#092239`
- **accent:** 50 `#f0faf6`, 100 `#d9f2e8`, 200 `#a9f9d8`, 300 `#75f5c0`, 400 `#37f1a3`, 500 `#1aef96`, 600 `#0fd280`, 700 `#0cac69`, 800 `#098652`, 900 `#0d5939`, 950 `#093a25`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Amazon Ember `amazon-ember`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Amazon Ember", "Amazon Arabic Ember", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Amazon Ember (`amazon-ember`)
- **body:** Amazon Ember (`amazon-ember`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #ffd62c 0%, #79b8f3 100%)` — worst-case contrast white 1.41:1, black 9.96:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #e6d9ad 0%, #a0b5c9 100%)` — ink #000000; worst-case contrast white 1.41:1, black 9.95:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ffe341 0%, #f2c908 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #ffef85 0%, #fcd326 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ffd932 0%, #e8bf00 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://m.media-amazon.com/images/G/01/digital/video/web/logo-min-remaster.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://m.media-amazon.com/images/G/01/digital/video/DVUI/favicons/favicon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/primevideo-com/tokens.json
- Tokens (CSS): /b/primevideo-com/brand.css
- This document: /b/primevideo-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/primevideo-com/mcp
- Agent integration guide: /agents.md