← Prime Video

Guidelines deck

4 boards · page order preserved

  1. mediaprimevideo.com

    Prime Video: Watch movies, TV shows, sports, and live TV

    Stream popular movies, TV shows, sports, and live TV included with Prime, and even more with add-on subscriptions. Watch anywhere, anytime.

    Prime VideoCover
    01Covercover
  2. Tokens · Color

    Color System

    Gold
    primary#FFD62C
    50950
    fail 1.4
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Mediumspringgreen
    accent#37F1A3
    50950
    Light Blue
    secondary#79B8F3
    50950
    Prime VideoColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Amazon Embercustom

    Stream popular movies, TV shows, sports, and live TV included with Prime, and even more with add-on subscriptions. Watch anywhere, anytime.

    Regular400Semibold600Bold700
    Prime VideoType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Prime Video
    light
    Prime Video
    dark
    Prime Video
    brand
    favicon
    PV
    light
    PV
    dark
    PV
    brand
    Favicon legibilityfavicon · at native px
    PV
    16px
    PV
    20px
    PV
    24px
    Prime VideoLogo Suite
    04Logo Suitelogo-suite