# Philips

> Generated by BrandSweets from the philips-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Learn more about Philips and how we help improve people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

**Sector:** electronics

**Domain:** philips.com

**Guidelines:** https://www.philips.com/a-w/about/innovation/experience-design.html


Learn more about Philips and how we help improve people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#15191e` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0b5ed7` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#15191e` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f4f5f6`, 100 `#e3e5e8`, 200 `#c9d0d9`, 300 `#a8b4c2`, 400 `#8a9aad`, 500 `#6f829b`, 600 `#5c6e84`, 700 `#4b5a6c`, 800 `#3b4654`, 900 `#2b323b`, 950 `#15191e`
- **secondary:** 50 `#f0f4fa`, 100 `#d9e3f2`, 200 `#a8c9fa`, 300 `#72a8f8`, 400 `#428af5`, 500 `#166ff3`, 600 `#0b5ed7`, 700 `#094bae`, 800 `#073b88`, 900 `#0c2b5a`, 950 `#081c3b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f4f5f6`, 100 `#e3e5e8`, 200 `#c9d0d9`, 300 `#a8b4c2`, 400 `#8a9aad`, 500 `#6f829b`, 600 `#5c6e84`, 700 `#4b5a6c`, 800 `#3b4654`, 900 `#2b323b`, 950 `#15191e`

## Typography

### Families

#### neue-frutiger-world-w02 `neue-frutiger-world-w02`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `neue-frutiger-world-w02, NeueFrutigerWorld, arial, helvetica, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** neue-frutiger-world-w02 (`neue-frutiger-world-w02`)
- **body:** neue-frutiger-world-w02 (`neue-frutiger-world-w02`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #15191e 0%, #0b5ed7 100%)` — worst-case contrast white 5.84:1 AA, black 1.19:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #17191a 0%, #506890 100%)` — ink #ffffff; worst-case contrast white 5.64:1 AA, black 1.19:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1e2228 0%, #0c1015 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #252a2f 0%, #13171c 100%)`; active `linear-gradient(180deg in oklch shorter hue, #171b20 0%, #060a0e 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (88×16): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/284dd1ae-ecee-48de-add8-e70a5986330b/logos/primary-ca7a21d739ccd9e2.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); aspect 5.50 — wordmark shape (+14)

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/284dd1ae-ecee-48de-add8-e70a5986330b/logos/mono-3bfc3c3997c6eb8f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/284dd1ae-ecee-48de-add8-e70a5986330b/logos/inverse-365bdcc59417db32.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/philips-com/tokens.json
- Tokens (CSS): /b/philips-com/brand.css
- This document: /b/philips-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/philips-com/mcp
- Agent integration guide: /agents.md