← Procter & Gamble

Guidelines deck

4 boards · page order preserved

  1. cpgpg.com

    Procter & Gamble

    P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.

    Procter & GambleCover
    01Covercover
  2. Tokens · Color

    Color System

    Black
    primary#000000
    50950
    AA 21.0
    White
    surface#FFFFFF
    50950
    Black
    text#000000
    50950
    AA 21.0
    Cobalt Blue
    accent#003DA5
    50950
    Blue
    secondary#0000EE
    50950
    Procter & GambleColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Montserratgoogle

    P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.

    Light300Regular400Medium500Semibold600Bold700
    Aa
    Times New Romansystem

    P&G is improving everyday life as a Force for Growth and a Force for Good — for you, for the world, and for generations to come.

    Regular400Bold700
    Procter & GambleType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Procter & Gamble
    light
    Procter & Gamble
    dark
    Procter & Gamble
    brand
    markclear 0.5× logo heightmin 16px · screen
    P&
    light
    P&
    dark
    P&
    brand
    Favicon legibilitymark · at native px
    P&
    16px
    P&
    20px
    P&
    24px
    Procter & GambleLogo Suite
    04Logo Suitelogo-suite