# Pfizer

> Generated by BrandSweets from the pfizer-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Sector:** pharma

**Domain:** pfizer.com

**Guidelines:** https://www.pfizer.com/newsroom


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#0a0a0a` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Indigo | `#2e29ff` | — | Secondary brand color. |
| `accent` | Medium Blue | `#0000c9` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#0a0a0a` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#0a0a0a`
- **secondary:** 50 `#efeffa`, 100 `#d8d7f4`, 200 `#a5a3ff`, 300 `#6e6bff`, 400 `#2e29ff`, 500 `#0e0aff`, 600 `#0400e0`, 700 `#0300b8`, 800 `#02008f`, 900 `#09085e`, 950 `#06053d`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000e0`, 700 `#0000c9`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#0a0a0a`

## Typography

### Families

#### PfizerDiatype-Regular `pfizerdiatype-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `PfizerDiatype-Regular, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### PfizerTomorrow-Regular `pfizertomorrow-regular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `PfizerTomorrow-Regular, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** PfizerTomorrow-Regular (`pfizertomorrow-regular`)
- **body:** PfizerDiatype-Regular (`pfizerdiatype-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #0a0a0a 0%, #2e29ff 100%)` — worst-case contrast white 7.30:1 AA, black 1.06:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #0a0a0a 0%, #485b99 100%)` — ink #ffffff; worst-case contrast white 6.50:1 AA, black 1.06:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #131313 0%, #040404 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #191919 0%, #080808 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0c0c0c 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.pfizer.com/profiles/pfecpfizercomus_profile/themes/pfecpfizercomus/public/assets/images/logo-blue.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (1506×621): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/47b15a99-0f48-4d4e-8a3d-e0f4b7a5bca7/logos/mono-64f9c30a0610b525.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (1506×621): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/47b15a99-0f48-4d4e-8a3d-e0f4b7a5bca7/logos/inverse-f4d5af98f06379a2.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/pfizer-com/tokens.json
- Tokens (CSS): /b/pfizer-com/brand.css
- This document: /b/pfizer-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/pfizer-com/mcp
- Agent integration guide: /agents.md