# Panasonic

> Generated by BrandSweets from the panasonic-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** At Panasonic, we’re working to change the way we power our homes, our travel, our businesses - and our lives.

**Sector:** electronics

**Domain:** panasonic.com


At Panasonic, we’re working to change the way we power our homes, our travel, our businesses - and our lives.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Marine | `#0f315f` | — | Secondary brand color. |
| `accent` | Blue | `#1953b4` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f1f4f9`, 100 `#dbe4f0`, 200 `#b0ccf3`, 300 `#7faceb`, 400 `#538fe4`, 500 `#2b76de`, 600 `#1e63c2`, 700 `#19519f`, 800 `#133f7c`, 900 `#0f315f`, 950 `#0d1e36`
- **accent:** 50 `#f1f4f9`, 100 `#dbe3f0`, 200 `#aec8f4`, 300 `#7da6ed`, 400 `#5087e7`, 500 `#286ce2`, 600 `#1953b4`, 700 `#1649a2`, 800 `#11397e`, 900 `#122a54`, 950 `#0c1b37`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### proxima-nova `proxima-nova`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `proxima-nova, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** proxima-nova (`proxima-nova`)
- **body:** proxima-nova (`proxima-nova`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #0f315f 100%)` — worst-case contrast white 12.92:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #283342 100%)` — ink #ffffff; worst-case contrast white 12.79:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://na.panasonic.com/hs-fs/hubfs/Panasonic.png?width=368&height=56&name=Panasonic.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `png`: https://na.panasonic.com/hubfs/favicon-1.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/panasonic-com/tokens.json
- Tokens (CSS): /b/panasonic-com/brand.css
- This document: /b/panasonic-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/panasonic-com/mcp
- Agent integration guide: /agents.md