# Oreo

> Generated by BrandSweets from the oreo-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** OREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.

**Sector:** food-bev

**Domain:** oreo.com


OREO.com has everything you want from your favorite brand - recipes, OREO cookies, personalized gifts, merchandise, and more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Bright Blue | `#0047d9` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Dark Blue | `#0040c3` | — | Secondary brand color. |
| `accent` | Pale Magenta | `#ffb5e0` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#0b0505` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff3fa`, 100 `#d7e1f4`, 200 `#a3c2ff`, 300 `#6b9cff`, 400 `#387aff`, 500 `#0a5cff`, 600 `#0047d9`, 700 `#003db8`, 800 `#00308f`, 900 `#08255e`, 950 `#05183d`
- **secondary:** 50 `#eff3fa`, 100 `#d7e1f4`, 200 `#a3c2ff`, 300 `#6b9cff`, 400 `#387aff`, 500 `#0a5cff`, 600 `#004be0`, 700 `#0040c3`, 800 `#00308f`, 900 `#08255e`, 950 `#05183d`
- **accent:** 50 `#faeff6`, 100 `#f4d7e8`, 200 `#ffb5e0`, 300 `#ff6bc1`, 400 `#ff38ac`, 500 `#ff0a99`, 600 `#e00083`, 700 `#b8006b`, 800 `#8f0053`, 900 `#5e083a`, 950 `#3d0526`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f7f3f3`, 100 `#ebe0e0`, 200 `#e3c0c0`, 300 `#d19999`, 400 `#c17676`, 500 `#b35656`, 600 `#9b4646`, 700 `#7f3939`, 800 `#632c2c`, 900 `#432323`, 950 `#0b0505`

## Typography

### Families

#### Pluto `pluto`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Pluto, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Pluto (`pluto`)
- **body:** Pluto (`pluto`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #4687ff 0%, #0047d9 50%, #000098 100%)` — worst-case contrast white 3.40:1 AA-large, black 1.45:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #5f769e 0%, #2b4371 50%, #0c163d 100%)` — ink #ffffff; worst-case contrast white 4.59:1 AA, black 1.20:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1055e7 0%, #0038cb 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #1a5ff2 0%, #0043d5 100%)`; active `linear-gradient(180deg in oklch shorter hue, #034bdd 0%, #002dc1 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://cdn.shopify.com/oxygen-v2/29113/15908/32818/4358211/assets/logo-D3vlQ8nU.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mark
- **Formats:**
  - `svg` (80×80): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/4b9ceab5-7980-4059-b00f-bdb2a2f379f3/logos/mark-5f9f18a82320e2c1.svg
- **Clearspace:** 0.5× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** The primary logo is a standalone symbol; reused as the mark.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/oreo-com/tokens.json
- Tokens (CSS): /b/oreo-com/brand.css
- This document: /b/oreo-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/oreo-com/mcp
- Agent integration guide: /agents.md