# OnePlus

> Generated by BrandSweets from the oneplus-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop for OnePlus Mobiles, IOT, and Accessories including OnePlus 15, OnePlus 13, 13R, Nord N30 5G,  Pad 3, Watch 3, Buds Pro 3, and Buds 4 at the OnePlus off…

**Sector:** electronics

**Domain:** oneplus.com

**Guidelines:** https://www.oneplus.com/us/brand


Shop for OnePlus Mobiles, IOT, and Accessories including OnePlus 15, OnePlus 13, 13R, Nord N30 5G,  Pad 3, Watch 3, Buds Pro 3, and Buds 4 at the OnePlus official store. Get Discount bundle here!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Azure | `#007bff` | — | Secondary brand color. |
| `accent` | Bright Blue | `#2660f5` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#eff5fa`, 100 `#d7e5f4`, 200 `#a3d0ff`, 300 `#6bb3ff`, 400 `#3898ff`, 500 `#007bff`, 600 `#006ce0`, 700 `#0059b8`, 800 `#00458f`, 900 `#08325e`, 950 `#05203d`
- **accent:** 50 `#f0f3fa`, 100 `#d9e0f2`, 200 `#a7bffb`, 300 `#7298f8`, 400 `#4174f6`, 500 `#2660f5`, 600 `#0a44d6`, 700 `#0838af`, 800 `#062b88`, 900 `#0c225a`, 950 `#08163b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### OnePlus Sans Regular `oneplus-sans-regular`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"OnePlus Sans Regular", "Helvetica Neue", Helvetica, Arial, sans-serif, system-ui`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** OnePlus Sans Regular (`oneplus-sans-regular`)
- **body:** OnePlus Sans Regular (`oneplus-sans-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #007bff 100%)` — worst-case contrast white 3.98:1 AA-large, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #5877a3 100%)` — ink #ffffff; worst-case contrast white 4.58:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (85×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0e2c9f53-4148-40fc-aa76-de7feedff9e5/logos/primary-3c1cb14ceb21e502.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (rendered). Hosted by us. Selection: source=header-svg (66); vector SVG (+16); aspect 3.54 — wordmark shape (+14)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0e2c9f53-4148-40fc-aa76-de7feedff9e5/logos/mark-simpleicons-b5f0a7ede78733c0.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: oneplus · artwork citation: https://www.oneplus.com/ca_en/brand/asset

### mono
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0e2c9f53-4148-40fc-aa76-de7feedff9e5/logos/mono-294a85ef27c33a49.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted
- **Disallowed backgrounds:** dark
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg`: https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/0e2c9f53-4148-40fc-aa76-de7feedff9e5/logos/inverse-c70c385767ee683e.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: https://oasis.opstatics.com/content/dam/oasis/oneplus.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/oneplus-com/tokens.json
- Tokens (CSS): /b/oneplus-com/brand.css
- This document: /b/oneplus-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/oneplus-com/mcp
- Agent integration guide: /agents.md