# Oatly

> Generated by BrandSweets from the oatly-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.

**Sector:** consumer

**Domain:** oatly.com


A site filled with everything you could possibly think of, and also probably not think of, related to an oat drink company called Oatly.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Brown | `#a0632d` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Orange | `#fdcf85` | — | Secondary brand color. |
| `accent` | Light Cyan | `#98c5d3` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f8f5f2`, 100 `#ede5de`, 200 `#ebcfb7`, 300 `#deb28c`, 400 `#d39864`, 500 `#c98040`, 600 `#a0632d`, 700 `#8f5828`, 800 `#6f451f`, 900 `#4b311b`, 950 `#312011`
- **secondary:** 50 `#faf6ef`, 100 `#f3e9d8`, 200 `#fedba5`, 300 `#fdcf85`, 400 `#fcb23b`, 500 `#fba00e`, 600 `#dd8a03`, 700 `#b57103`, 800 `#8d5802`, 900 `#5d3d09`, 950 `#3c2806`
- **accent:** 50 `#f3f6f7`, 100 `#e0e8eb`, 200 `#bfdbe3`, 300 `#98c5d3`, 400 `#74b1c3`, 500 `#549fb6`, 600 `#43889d`, 700 `#376f81`, 800 `#2b5764`, 900 `#223c44`, 950 `#16272c`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Bjorn Serif Pro `bjorn-serif-pro`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Bjorn Serif Pro", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Bjorn Serif Pro (`bjorn-serif-pro`)
- **body:** Bjorn Serif Pro (`bjorn-serif-pro`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #a0632d 0%, #fdcf85 100%)` — worst-case contrast white 1.45:1, black 4.32:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #877261 0%, #e8d8bf 100%)` — ink #000000; worst-case contrast white 1.40:1, black 4.61:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #9a5d27 0%, #814606 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #a36630 0%, #8a4f15 100%)`; active `linear-gradient(180deg in oklch shorter hue, #90541c 0%, #773e00 100%)`

## Logos

### primary
- **Formats:**
  - `png` (512×512): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/9eabb53b-2e59-41c6-8161-f7ae0662b928/logos/primary-2dbd5490bef06666.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Selection: source=json-ld (70); png (+5); "logo"/"wordmark" hint in url/class/alt (+22)

### favicon
- **Formats:**
  - `png`: https://www.oatly.com/favicon-180.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/oatly-com/tokens.json
- Tokens (CSS): /b/oatly-com/brand.css
- This document: /b/oatly-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/oatly-com/mcp
- Agent integration guide: /agents.md