# NYX Cosmetics

> Generated by BrandSweets from the nyxcosmetics-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Shop our cruelty-free & affordable professional makeup at NYX Professional Makeup. For epic performance & high color payoff, try our affordable pro makeup.

**Sector:** beauty

**Domain:** nyxcosmetics.com


Shop our cruelty-free & affordable professional makeup at NYX Professional Makeup. For epic performance & high color payoff, try our affordable pro makeup.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Pale Purple | `#ff97e3` | — | Secondary brand color. |
| `accent` | Bright Magenta | `#e0008c` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faeff7`, 100 `#f4d7ec`, 200 `#ff97e3`, 300 `#ff6bd8`, 400 `#ff38ca`, 500 `#ff0abe`, 600 `#e000a5`, 700 `#b80087`, 800 `#8f0069`, 900 `#5e0847`, 950 `#3d052e`
- **accent:** 50 `#faeff6`, 100 `#f4d7e9`, 200 `#ffa3dc`, 300 `#ff6bc6`, 400 `#ff38b3`, 500 `#ff0aa1`, 600 `#e0008c`, 700 `#b80071`, 800 `#8f0058`, 900 `#5e083d`, 950 `#3d0528`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### FuturaBook `futurabook`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `FuturaBook, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** FuturaBook (`futurabook`)
- **body:** FuturaBook (`futurabook`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #ff97e3 100%)` — worst-case contrast white 1.95:1, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #906b85 100%)` — ink #ffffff; worst-case contrast white 4.54:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### favicon
- **Formats:**
  - `png`: https://www.nyxcosmetics.com/on/demandware.static/Sites-nyxcosmetics-us-Site/-/default/dwee3b00a8/images/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/nyxcosmetics-com/tokens.json
- Tokens (CSS): /b/nyxcosmetics-com/brand.css
- This document: /b/nyxcosmetics-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/nyxcosmetics-com/mcp
- Agent integration guide: /agents.md