# The New York Times

> Generated by BrandSweets from the nytimes-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for co…

**Sector:** media

**Domain:** nytimes.com


Live news, investigations, opinion, photos and video by the journalists of The New York Times from more than 150 countries around the world. Subscribe for coverage of U.S. and international news, politics, business, technology, science, health, arts, sports and more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Blue | `#346eb7` | — | Secondary brand color. |
| `accent` | Dark Blue | `#326891` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f2f4f8`, 100 `#dee5ed`, 200 `#b7cfeb`, 300 `#8cb1de`, 400 `#6496d3`, 500 `#407ec9`, 600 `#346eb7`, 700 `#28578f`, 800 `#1f436f`, 900 `#1b314b`, 950 `#112031`
- **accent:** 50 `#f2f5f8`, 100 `#dfe6ec`, 200 `#bbd4e8`, 300 `#91bad9`, 400 `#6ba2cc`, 500 `#498dc1`, 600 `#3978a7`, 700 `#326891`, 800 `#244c6a`, 900 `#1e3648`, 950 `#13232f`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### nyt-athletic-slab `nyt-athletic-slab`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `nyt-athletic-slab, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** nyt-athletic-slab (`nyt-athletic-slab`)
- **body:** nyt-athletic-slab (`nyt-athletic-slab`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #346eb7 100%)` — worst-case contrast white 5.17:1 AA, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #5c6f88 100%)` — ink #ffffff; worst-case contrast white 5.14:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (16×22): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/13ca4495-f9d9-4aa6-93ae-fea5a48d6c02/logos/primary-5f18aaec97cdd023.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); inside the home link (+10)

### favicon
- **Formats:**
  - `png`: https://static01.nyt.com/vi-assets/static-assets/assets/apple-touch-icon-BTg5GMmB.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/nytimes-com/tokens.json
- Tokens (CSS): /b/nytimes-com/brand.css
- This document: /b/nytimes-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/nytimes-com/mcp
- Agent integration guide: /agents.md