# Nivea

> Generated by BrandSweets from the nivea-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Overview of all NIVEA websites around the world. Please choose your country.

**Sector:** beauty

**Domain:** nivea.com


## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Navy | `#0032a0` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0f60ff` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff3fa`, 100 `#d7e0f4`, 200 `#a3c0ff`, 300 `#6b9aff`, 400 `#3877ff`, 500 `#0a58ff`, 600 `#0047e0`, 700 `#003ab8`, 800 `#0032a0`, 900 `#08235e`, 950 `#05173d`
- **secondary:** 50 `#eff3fa`, 100 `#d7e1f4`, 200 `#a3c2ff`, 300 `#6b9cff`, 400 `#387aff`, 500 `#0f60ff`, 600 `#004be0`, 700 `#003db8`, 800 `#00308f`, 900 `#08255e`, 950 `#05183d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### NIVEABrandType-ExtraBold `niveabrandtype-extrabold`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `NIVEABrandType-ExtraBold, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Fira Sans", "Droid Sans", "Helvetica Neue", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### NIVEABrandType-Regular `niveabrandtype-regular`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `NIVEABrandType-Regular, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen, Ubuntu, Cantarell, "Fira Sans", "Droid Sans", "Helvetica Neue", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** NIVEABrandType-ExtraBold (`niveabrandtype-extrabold`)
- **body:** NIVEABrandType-Regular (`niveabrandtype-regular`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #0032a0 0%, #0f60ff 100%)` — worst-case contrast white 5.08:1 AA, black 1.96:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #2f4164 0%, #5772a5 100%)` — ink #ffffff; worst-case contrast white 4.82:1 AA, black 2.06:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0b3fad 0%, #002493 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #1549b7 0%, #002f9d 100%)`; active `linear-gradient(180deg in oklch shorter hue, #0235a3 0%, #001889 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (50×50): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/f5c92fd7-ef82-45fc-8e37-c6c65991e927/logos/primary-61e121a258667a7f.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (inline-svg). Hosted by us. Selection: source=home-link-svg (100); vector SVG (+16); 50×50 square ≤96 — app-icon shape (-28)

### favicon
- **Formats:**
  - `png`: https://img.nivea.com/-/media/niveax/icons/logos/favicon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/nivea-com/tokens.json
- Tokens (CSS): /b/nivea-com/brand.css
- This document: /b/nivea-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/nivea-com/mcp
- Agent integration guide: /agents.md