# Nike

> Generated by BrandSweets from the nike-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Inspiring the world's athletes, Nike delivers innovative products, experiences and services.

**Sector:** consumer

**Domain:** nike.com


Inspiring the world's athletes, Nike delivers innovative products, experiences and services.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Red | `#ff0015` | — | Secondary brand color. |
| `accent` | Light Slate Gray | `#73859f` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faeff0`, 100 `#f4d7da`, 200 `#ffa3ab`, 300 `#ff6b77`, 400 `#ff3849`, 500 `#ff0015`, 600 `#e00013`, 700 `#b8000f`, 800 `#8f000c`, 900 `#5e080f`, 950 `#3d050a`
- **accent:** 50 `#f4f5f6`, 100 `#e3e5e8`, 200 `#c8d0da`, 300 `#a7b3c3`, 400 `#8998ae`, 500 `#73859f`, 600 `#5b6d86`, 700 `#4a596d`, 800 `#3a4555`, 900 `#2b323b`, 950 `#1c2027`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Helvetica Now Text `helvetica-now-text`
- **Source:** custom
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Helvetica Now Text", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### nike-glyphs `nike-glyphs`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `nike-glyphs, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** nike-glyphs (`nike-glyphs`)
- **body:** Helvetica Now Text (`helvetica-now-text`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #ff0015 100%)` — worst-case contrast white 3.99:1 AA-large, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #a76158 100%)` — ink #ffffff; worst-case contrast white 4.67:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### primary
- **Formats:**
  - `png` (1600×1600): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/5004ceff-2ae1-4a95-af83-8cedab14cbbf/logos/primary-aab8f3657a0edcb4.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (json-ld). Hosted by us. Transcoded from image/jpeg to PNG (the schema has no jpg logo format). Selection: source=json-ld (70); png (+5); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/5004ceff-2ae1-4a95-af83-8cedab14cbbf/logos/mark-simpleicons-aa0015d164148c51.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: nike · artwork citation: https://www.nike.com

### favicon
- **Formats:**
  - `png`: https://www.nike.com/apple-touch-icon.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/nike-com/tokens.json
- Tokens (CSS): /b/nike-com/brand.css
- This document: /b/nike-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/nike-com/mcp
- Agent integration guide: /agents.md