# NHL

> Generated by BrandSweets from the nhl-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

**Sector:** sports

**Domain:** nhl.com


The official National Hockey League website including news, rosters, stats, schedules, teams, and video.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Near Black | `#121212` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0055e9` | — | Secondary brand color. |
| `accent` | Cobalt Blue | `#0042bb` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#121212` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#121212`
- **secondary:** 50 `#eff3fa`, 100 `#d7e2f4`, 200 `#a3c5ff`, 300 `#6ba1ff`, 400 `#3881ff`, 500 `#0a64ff`, 600 `#0055e9`, 700 `#0043b8`, 800 `#00348f`, 900 `#08275e`, 950 `#051a3d`
- **accent:** 50 `#eff3fa`, 100 `#d7e1f4`, 200 `#a3c3ff`, 300 `#6b9fff`, 400 `#387eff`, 500 `#0a60ff`, 600 `#004fe0`, 700 `#0042bb`, 800 `#00328f`, 900 `#08265e`, 950 `#05193d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#121212`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `Inter, Arial, sans-serif`

### Role assignments

- **heading:** Inter (`inter`)
- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #121212 0%, #0055e9 100%)` — worst-case contrast white 6.04:1 AA, black 1.12:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #121212 0%, #4c6796 100%)` — ink #ffffff; worst-case contrast white 5.69:1 AA, black 1.12:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #1b1b1b 0%, #090909 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #222222 0%, #101010 100%)`; active `linear-gradient(180deg in oklch shorter hue, #141414 0%, #050505 100%)`

## Logos

### primary
- **Formats:**
  - `svg` (144×48): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2a7a3ac3-6c42-4739-b9b6-bf4a49db6d08/logos/primary-d15de30be0d0d26d.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Selection: source=home-link-img (96); off-domain host media.d3.nhle.com (-12); raster min side 48px < 64 (-30)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/2a7a3ac3-6c42-4739-b9b6-bf4a49db6d08/logos/mark-simpleicons-f0021cc3cf71e24d.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: nhl · artwork citation: https://www.nhl.com

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/nhl-com/tokens.json
- Tokens (CSS): /b/nhl-com/brand.css
- This document: /b/nhl-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/nhl-com/mcp
- Agent integration guide: /agents.md