# Netflix

> Generated by BrandSweets from the netflix-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** See what's next.

**Domain:** netflix.com


Netflix is the world's leading streaming entertainment service, with hundreds of millions of members across the globe enjoying films, series, and games. The brand is built for the screen: an unmistakable red mark against deep black, cinematic imagery that lets the content be the hero, and the purpose-built Netflix Sans holding it all together.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Netflix Red | `#e50914` | — | The one accent — logo, primary CTAs, brand moments. |
| `secondary` | — | `#468254` | — | Secondary brand color. |
| `accent` | — | `#3860be` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#fdecee`, 100 `#fbd2d5`, 200 `#f5a1a7`, 300 `#ef6f78`, 400 `#eb454f`, 500 `#e50914`, 600 `#c40711`, 700 `#9c060e`, 800 `#7a050b`, 900 `#640409`, 950 `#380205`
- **secondary:** 50 `#f3f6f4`, 100 `#e1eae3`, 200 `#c3dfca`, 300 `#9fcba9`, 400 `#7eb98c`, 500 `#60a971`, 600 `#4f925e`, 700 `#468254`, 800 `#325d3c`, 900 `#26402c`, 950 `#192a1d`
- **accent:** 50 `#f2f4f8`, 100 `#dee2ed`, 200 `#b8c7ea`, 300 `#8da5dd`, 400 `#6686d1`, 500 `#3860be`, 600 `#3458ad`, 700 `#2a488d`, 800 `#21386e`, 900 `#1c2a4a`, 950 `#121b30`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Netflix Sans `netflix-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Netflix Sans", "Helvetica Neue", "Segoe UI", Roboto, Ubuntu, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Netflix Sans (`netflix-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (370×100): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22370%22%20height%3D%22100%22%20fill%3D%22none%22%20viewBox%3D%220%200%20370%20100%22%3E%3Cpath%20fill%3D%22%23e50914%22%20d%3D%22M50.83%2093.54V0H35.21v56.77L14.9%200H0v100c5.31-.83%2010.31-1.56%2015.94-2.19V43.23l17.81%2052.4c5.94-.84%2011.56-1.15%2017.08-2.09m30.84-56.87V15.63h27.6V0H66.04v92.3l43.23-3.45v-15c-9.27.32-18.44%201.05-27.6%201.67V52.3c5.83-.31%2013.95-.31%2020.83-.31V36.35c-5.52%200-14.8.32-20.83.32m85.73-21.04V0h-48.03v15.63h16.15V87.7c5.1-.21%2010.42-.21%2015.63-.21V15.63zm25.41%2019.9v-19.9h28.34V0H177.4v86.67h15.41V51.15h21.36V35.52zm53.65%2037.39V0h-15.63v87.7a930%20930%200%200%201%2042.2%202.1V74.26c-8.65-.42-17.61-1.14-26.57-1.35m39.79%2017.91c5%20.32%2010.2.52%2015.31%201.15V0h-15.31zM370%200h-17.08l-10.94%2026.25L331.78%200H314.9l18.23%2046.98-20.1%2045.83c5.62.73%2011.14%201.04%2016.76%201.98l11.46-26.56%2011.15%2028.96c5.93.94%2011.77%201.98%2017.6%202.81l-19.8-52.4z%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (370×100): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22370%22%20height%3D%22100%22%20fill%3D%22none%22%20viewBox%3D%220%200%20370%20100%22%3E%3Cstyle%3E*%7Bfill%3A%23000000%3Bcolor%3A%23000000%7D%3C%2Fstyle%3E%3Cpath%20fill%3D%22%23000000%22%20d%3D%22M50.83%2093.54V0H35.21v56.77L14.9%200H0v100c5.31-.83%2010.31-1.56%2015.94-2.19V43.23l17.81%2052.4c5.94-.84%2011.56-1.15%2017.08-2.09m30.84-56.87V15.63h27.6V0H66.04v92.3l43.23-3.45v-15c-9.27.32-18.44%201.05-27.6%201.67V52.3c5.83-.31%2013.95-.31%2020.83-.31V36.35c-5.52%200-14.8.32-20.83.32m85.73-21.04V0h-48.03v15.63h16.15V87.7c5.1-.21%2010.42-.21%2015.63-.21V15.63zm25.41%2019.9v-19.9h28.34V0H177.4v86.67h15.41V51.15h21.36V35.52zm53.65%2037.39V0h-15.63v87.7a930%20930%200%200%201%2042.2%202.1V74.26c-8.65-.42-17.61-1.14-26.57-1.35m39.79%2017.91c5%20.32%2010.2.52%2015.31%201.15V0h-15.31zM370%200h-17.08l-10.94%2026.25L331.78%200H314.9l18.23%2046.98-20.1%2045.83c5.62.73%2011.14%201.04%2016.76%201.98l11.46-26.56%2011.15%2028.96c5.93.94%2011.77%201.98%2017.6%202.81l-19.8-52.4z%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (370×100): data:image/svg+xml,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22370%22%20height%3D%22100%22%20fill%3D%22none%22%20viewBox%3D%220%200%20370%20100%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cpath%20fill%3D%22%23ffffff%22%20d%3D%22M50.83%2093.54V0H35.21v56.77L14.9%200H0v100c5.31-.83%2010.31-1.56%2015.94-2.19V43.23l17.81%2052.4c5.94-.84%2011.56-1.15%2017.08-2.09m30.84-56.87V15.63h27.6V0H66.04v92.3l43.23-3.45v-15c-9.27.32-18.44%201.05-27.6%201.67V52.3c5.83-.31%2013.95-.31%2020.83-.31V36.35c-5.52%200-14.8.32-20.83.32m85.73-21.04V0h-48.03v15.63h16.15V87.7c5.1-.21%2010.42-.21%2015.63-.21V15.63zm25.41%2019.9v-19.9h28.34V0H177.4v86.67h15.41V51.15h21.36V35.52zm53.65%2037.39V0h-15.63v87.7a930%20930%200%200%201%2042.2%202.1V74.26c-8.65-.42-17.61-1.14-26.57-1.35m39.79%2017.91c5%20.32%2010.2.52%2015.31%201.15V0h-15.31zM370%200h-17.08l-10.94%2026.25L331.78%200H314.9l18.23%2046.98-20.1%2045.83c5.62.73%2011.14%201.04%2016.76%201.98l11.46-26.56%2011.15%2028.96c5.93.94%2011.77%201.98%2017.6%202.81l-19.8-52.4z%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `ico`: 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- **Allowed backgrounds:** any

### app-icon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/netflix/tokens.json
- Tokens (CSS): /b/netflix/brand.css
- This document: /b/netflix/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/netflix/mcp
- Agent integration guide: /agents.md