# Nespresso

> Generated by BrandSweets from the nespresso-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Nespresso USA brings luxury coffee and espresso machines straight from the café and into your kitchen. Explore Vertuo and Original machines and premium coffee!

**Sector:** food-bev

**Domain:** nespresso.com


Nespresso USA brings luxury coffee and espresso machines straight from the café and into your kitchen. Explore Vertuo and Original machines and premium coffee!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#1f2533` | — | Primary brand color: CTAs, links, active states. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f3f4f6`, 100 `#e2e4e9`, 200 `#c6cddc`, 300 `#a3aec7`, 400 `#8492b3`, 500 `#6779a2`, 600 `#55658b`, 700 `#465372`, 800 `#364159`, 900 `#292f3d`, 950 `#1f2533`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### NespressoLucas `nespressolucas`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `NespressoLucas, "Trebuchet MS", Helvetica, Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** NespressoLucas (`nespressolucas`)
- **body:** NespressoLucas (`nespressolucas`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #1f2533 0%, #26232f 100%)` — worst-case contrast white 15.27:1 AA, black 1.36:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #23252a 0%, #252429 100%)` — ink #ffffff; worst-case contrast white 15.29:1 AA, black 1.36:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #292f3d 0%, #161b29 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #303745 0%, #1d2330 100%)`; active `linear-gradient(180deg in oklch shorter hue, #212736 0%, #0f1522 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/nespresso-com/tokens.json
- Tokens (CSS): /b/nespresso-com/brand.css
- This document: /b/nespresso-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/nespresso-com/mcp
- Agent integration guide: /agents.md