# NBA

> Generated by BrandSweets from the nba-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Follow the action on NBA scores, schedules, stats, news, teams, and players. Buy tickets or watch the games anywhere with NBA League Pass.

**Sector:** sports

**Domain:** nba.com


Follow the action on NBA scores, schedules, stats, news, teams, and players. Buy tickets or watch the games anywhere with NBA League Pass.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Amber | `#fbcd44` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Blue | `#0268d6` | — | Secondary brand color. |
| `accent` | Cerulean | `#66abff` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf7ef`, 100 `#f3ecd8`, 200 `#fde7a5`, 300 `#fcd96e`, 400 `#fbcd44`, 500 `#fabf0f`, 600 `#dca604`, 700 `#b48804`, 800 `#8c6a03`, 900 `#5d4809`, 950 `#3c2f06`
- **secondary:** 50 `#eff5fa`, 100 `#d8e5f3`, 200 `#a4d0fe`, 300 `#6db3fe`, 400 `#3a98fd`, 500 `#0d81fd`, 600 `#0268d6`, 700 `#0259b6`, 800 `#01458d`, 900 `#09325d`, 950 `#06203d`
- **accent:** 50 `#eff4fa`, 100 `#d7e4f4`, 200 `#a3cdff`, 300 `#66abff`, 400 `#3892ff`, 500 `#0a78ff`, 600 `#0065e0`, 700 `#0053b8`, 800 `#00408f`, 900 `#082f5e`, 950 `#051e3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Roboto `roboto`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 700 Bold
- **Fallback stack:** `Roboto, sans-serif`

#### Segoe UI `segoe-ui`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Segoe UI", system-ui, -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`

### Role assignments

- **heading:** Roboto (`roboto`)
- **body:** Segoe UI (`segoe-ui`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #fbcd44 0%, #0268d6 100%)` — worst-case contrast white 1.51:1, black 3.95:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #eadbb4 0%, #5d779c 100%)` — ink #000000; worst-case contrast white 1.37:1, black 4.58:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ffda54 0%, #eec032 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #ffe67b 0%, #f8ca40 100%)`; active `linear-gradient(180deg in oklch shorter hue, #fed048 0%, #e4b622 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://cdn.nba.com/logos/leagues/logo-nbastore.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### favicon
- **Formats:**
  - `svg`: https://cdn.nba.com/logos/leagues/logo-nba.svg
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/nba-com/tokens.json
- Tokens (CSS): /b/nba-com/brand.css
- This document: /b/nba-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/nba-com/mcp
- Agent integration guide: /agents.md