# Monster Energy

> Generated by BrandSweets from the monsterenergy-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Fueling our athletes, musicians, and fans, Monster Energy produces a variety of energy drinks, brewed coffee, juices, and teas.

**Sector:** food-bev

**Domain:** monsterenergy.com


Fueling our athletes, musicians, and fans, Monster Energy produces a variety of energy drinks, brewed coffee, juices, and teas.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Monster Green | `#95d600` | — | The claw-mark green. |
| `secondary` | Burly Wood | `#e1c38d` | — | Secondary brand color. |
| `accent` | Green | `#6bd41a` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f7faef`, 100 `#ebf4d7`, 200 `#e3ffa3`, 300 `#d3ff6b`, 400 `#c3ff38`, 500 `#b6ff0a`, 600 `#95d600`, 700 `#81b800`, 800 `#648f00`, 900 `#445e08`, 950 `#2c3d05`
- **secondary:** 50 `#f8f6f2`, 100 `#eee8dd`, 200 `#ecd9b6`, 300 `#e1c38d`, 400 `#d5ad62`, 500 `#cc9a3e`, 600 `#b1842f`, 700 `#916c27`, 800 `#71541e`, 900 `#4c3b1a`, 950 `#312611`
- **accent:** 50 `#f4f9f0`, 100 `#e4f0db`, 200 `#ccf5ad`, 300 `#adef7b`, 400 `#91e94e`, 500 `#78e425`, 600 `#6bd41a`, 700 `#52a314`, 800 `#407f10`, 900 `#2e5511`, 950 `#1e370b`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### proxima-nova `proxima-nova`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `proxima-nova, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Segoe UI `segoe-ui`
- **Source:** system
- **Weights:** 400 Regular, 700 Bold
- **Fallback stack:** `"Segoe UI", system-ui, -apple-system, Roboto, "Helvetica Neue", Arial, "Noto Sans", "Liberation Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`

### Role assignments

- **heading:** proxima-nova (`proxima-nova`)
- **body:** Segoe UI (`segoe-ui`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #95d600 0%, #e1c38d 100%)` — worst-case contrast white 1.69:1, black 11.86:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #b0c895 0%, #d0c6b4 100%)` — ink #000000; worst-case contrast white 1.69:1, black 11.54:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #a1e328 0%, #89c900 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #abed38 0%, #92d300 100%)`; active `linear-gradient(180deg in oklch shorter hue, #98d90f 0%, #80bf00 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://web-assests.monsterenergy.com/mnst/7b0389eb-d398-45f6-9b93-d92570979a7e.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/monsterenergy-com/tokens.json
- Tokens (CSS): /b/monsterenergy-com/brand.css
- This document: /b/monsterenergy-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/monsterenergy-com/mcp
- Agent integration guide: /agents.md