# M&M's

> Generated by BrandSweets from the mms-com BrandDoc (v3, schema 1). Do not edit by hand.

## Identity

**Tagline:** Unique personalized gifts for all occasions! Need a custom gift for a special person or milestone event? Create personalized gifts and party favors today at …

**Sector:** food-bev

**Domain:** mms.com


Unique personalized gifts for all occasions! Need a custom gift for a special person or milestone event? Create personalized gifts and party favors today at mms.com.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#040607` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Bright Red | `#d70100` | — | Secondary brand color. |
| `accent` | Deep Rust | `#5a1f06` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#040607` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f3f5f6`, 100 `#e2e7e9`, 200 `#c5d5dd`, 300 `#a1bcc9`, 400 `#81a5b6`, 500 `#6490a6`, 600 `#527a8e`, 700 `#436475`, 800 `#344e5b`, 900 `#27373f`, 950 `#040607`
- **secondary:** 50 `#faefef`, 100 `#f4d7d7`, 200 `#ffa3a3`, 300 `#ff6b6b`, 400 `#ff3838`, 500 `#ff0a0a`, 600 `#d70100`, 700 `#b80000`, 800 `#8f0000`, 900 `#5e0808`, 950 `#3d0505`
- **accent:** 50 `#faf3f0`, 100 `#f2e1d9`, 200 `#f9c1a9`, 300 `#f69b74`, 400 `#f37944`, 500 `#f05a19`, 600 `#d3490d`, 700 `#ad3b0b`, 800 `#862e09`, 900 `#5a1f06`, 950 `#3a1708`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f3f5f6`, 100 `#e2e7e9`, 200 `#c5d5dd`, 300 `#a1bcc9`, 400 `#81a5b6`, 500 `#6490a6`, 600 `#527a8e`, 700 `#436475`, 800 `#344e5b`, 900 `#27373f`, 950 `#040607`

## Typography

### Families

#### __allTogetherSans_7e0bdd `alltogethersans-7e0bdd`
- **Source:** custom
- **Weights:** 300 Light, 700 Bold
- **Fallback stack:** `"__allTogetherSans_7e0bdd", "__allTogetherSans_Fallback_7e0bdd", -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### __allTogetherSerif_924273 `alltogetherserif-924273`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"__allTogetherSerif_924273", "__allTogetherSerif_Fallback_924273", "Times New Roman", Times, serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** __allTogetherSerif_924273 (`alltogetherserif-924273`)
- **body:** __allTogetherSans_7e0bdd (`alltogethersans-7e0bdd`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #040607 0%, #d70100 100%)` — worst-case contrast white 5.39:1 AA, black 1.03:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #050606 0%, #9b6057 100%)` — ink #ffffff; worst-case contrast white 5.00:1 AA, black 1.03:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #0a0e0f 0%, #010202 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #111416 0%, #030505 100%)`; active `linear-gradient(180deg in oklch shorter hue, #070a0b 0%, #000101 100%)`

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/mms-com/tokens.json
- Tokens (CSS): /b/mms-com/brand.css
- This document: /b/mms-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/mms-com/mcp
- Agent integration guide: /agents.md