# Minecraft

> Generated by BrandSweets from the minecraft-net BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Explore new gaming adventures, accessories, & merchandise on the Minecraft Official Site. Buy & download the game here, or check the site for the latest news.

**Sector:** gaming

**Domain:** minecraft.net


Explore new gaming adventures, accessories, & merchandise on the Minecraft Official Site. Buy & download the game here, or check the site for the latest news.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Charcoal | `#313131` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Green | `#6cc349` | — | Secondary brand color. |
| `accent` | Blue | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#313131` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#313131`, 950 `#212121`
- **secondary:** 50 `#f4f8f2`, 100 `#e2edde`, 200 `#c7e8ba`, 300 `#a5da90`, 400 `#86cd6a`, 500 `#6cc349`, 600 `#58a838`, 700 `#488a2e`, 800 `#386b24`, 900 `#2a491d`, 950 `#1b2f13`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#313131`, 950 `#212121`

## Typography

### Families

#### Noto Sans `noto-sans`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `"Noto Sans", "Helvetica Neue", Helvetica, Arial, sans-serif`

### Role assignments

- **heading:** Noto Sans (`noto-sans`)
- **body:** Noto Sans (`noto-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #313131 0%, #6cc349 100%)` — worst-case contrast white 2.20:1, black 1.61:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #0c0c0c 0%, #617e57 100%)` — ink #ffffff; worst-case contrast white 4.54:1 AA, black 1.07:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #3b3b3b 0%, #272727 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #434343 0%, #2e2e2e 100%)`; active `linear-gradient(180deg in oklch shorter hue, #343434 0%, #202020 100%)`

## Logos

### primary
- **Formats:**
  - `svg`: https://www.minecraft.net/content/dam/minecraftnet/games/minecraft/logos/Global-Header_MCCB-Logo_300x51.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (300×51): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/feb8c779-68f6-4d90-a59d-d2126800afc6/logos/mono-786abbe957a7bbf5.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** light, muted, any
- **Notes:** Derived from the primary logo (flattened to #000000). Auto-generated — review before use.

### inverse
- **Formats:**
  - `svg` (300×51): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/feb8c779-68f6-4d90-a59d-d2126800afc6/logos/inverse-f612616a238b2453.svg
- **Clearspace:** 1× logo-height — Default clearspace (auto-seeded from the primary; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark, brand
- **Disallowed backgrounds:** light
- **Notes:** Derived from the primary logo (flattened to #ffffff). Auto-generated — review before use.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/minecraft-net/tokens.json
- Tokens (CSS): /b/minecraft-net/brand.css
- This document: /b/minecraft-net/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/minecraft-net/mcp
- Agent integration guide: /agents.md