# Midjourney

> Generated by BrandSweets from the midjourney-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** An independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

**Sector:** ai

**Domain:** midjourney.com


An independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Midjourney runs a monochrome identity: the wordmark is black (or reversed to white); the extractor's mid-grey was a text colour, not a brand colour. Source: Midjourney's own site: black wordmark, no chromatic brand colour. |
| `secondary` | Cerulean | `#63b3ed` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Deep Indigo | `#06051d` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#f0f6f9`, 100 `#dae7f1`, 200 `#add7f5`, 300 `#63b3ed`, 400 `#4da9ea`, 500 `#2495e5`, 600 `#187fc9`, 700 `#1368a4`, 800 `#0f5180`, 900 `#113955`, 950 `#0b2537`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f1f1f9`, 100 `#dddcef`, 200 `#b4b1f2`, 300 `#8681ea`, 400 `#5c55e2`, 500 `#362edc`, 600 `#2921c0`, 700 `#211b9d`, 800 `#1a157a`, 900 `#171452`, 950 `#06051d`

## Typography

### Families

#### DM Sans `dm-sans`
- **Source:** google
- **Weights:** 400 Regular, 500 Medium, 700 Bold
- **Fallback stack:** `"DM Sans", system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`

#### JetBrains Mono `jetbrains-mono`
- **Source:** google
- **Weights:** 300 Light, 400 Regular, 500 Medium, 600 Semibold, 700 Bold, 800 Extrabold
- **Fallback stack:** `"JetBrains Mono", ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", "Courier New", monospace`

### Role assignments

- **heading:** JetBrains Mono (`jetbrains-mono`)
- **body:** DM Sans (`dm-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #63b3ed 100%)` — worst-case contrast white 2.28:1, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #5f788c 100%)` — ink #ffffff; worst-case contrast white 4.61:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### favicon
- **Formats:**
  - `png`: https://www.midjourney.com/favicon.ico
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/midjourney-com/tokens.json
- Tokens (CSS): /b/midjourney-com/brand.css
- This document: /b/midjourney-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/midjourney-com/mcp
- Agent integration guide: /agents.md