# McDonald's

> Generated by BrandSweets from the mcdonalds-com BrandDoc (v6, schema 1). Do not edit by hand.

## Identity

**Tagline:** McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today!

**Sector:** food-bev

**Domain:** mcdonalds.com


McDonalds.com is your hub for everything McDonald's. Find out more about our menu items and promotions today!

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Golden Arches Yellow | `#ffc72c` | — | The Golden Arches yellow. |
| `secondary` | McDonald's Red | `#da291c` | — | Secondary brand color. |
| `accent` | Dark Blue | `#006bae` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Charcoal | `#292929` | — | Body text on surface. |

### Scales

- **primary:** 50 `#faf7ef`, 100 `#f4ecd7`, 200 `#ffe7a3`, 300 `#ffd86b`, 400 `#ffc72c`, 500 `#ffbe0a`, 600 `#e0a500`, 700 `#b88700`, 800 `#8f6900`, 900 `#5e4708`, 950 `#3d2e05`
- **secondary:** 50 `#f9f1f0`, 100 `#f0dcdb`, 200 `#f4b2ae`, 300 `#ee847c`, 400 `#e8594f`, 500 `#da291c`, 600 `#c7251a`, 700 `#a21f15`, 800 `#7e1810`, 900 `#541612`, 950 `#370e0b`
- **accent:** 50 `#eff6fa`, 100 `#d7e9f4`, 200 `#a3dcff`, 300 `#6bc6ff`, 400 `#38b3ff`, 500 `#0aa1ff`, 600 `#008ae0`, 700 `#006bae`, 800 `#00588f`, 900 `#083d5e`, 950 `#05283d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#292929`

## Typography

### Families

#### Speedee `speedee`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Speedee, -apple-system, system-ui, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Speedee (`speedee`)
- **body:** Speedee (`speedee`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #ffc72c 0%, #da291c 100%)` — worst-case contrast white 1.56:1, black 4.32:1 AA-large
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #e1cea5 0%, #a0685f 100%)` — ink #000000; worst-case contrast white 1.55:1, black 4.64:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #ffd443 0%, #f2ba0c 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #ffe17b 0%, #fcc426 100%)`; active `linear-gradient(180deg in oklch shorter hue, #ffca32 0%, #e7b000 100%)`

## Logos

### primary
- **Formats:**
  - `png` (108×108): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/054652c5-2d98-4e8c-8ee8-d044b1cf4703/logos/primary-96d9671ed19be8dd.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Re-sourced 2026-09-02 from the brand's own site (header-img). Hosted by us. Transcoded from image/jpeg to PNG (the schema has no jpg logo format). Selection: source=home-link-img (96); jpg — lossy, usually a photo (-8); "logo"/"wordmark" hint in url/class/alt (+22)

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/054652c5-2d98-4e8c-8ee8-d044b1cf4703/logos/mark-simpleicons-6417a30963e5bc73.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: mcdonalds · artwork citation: https://www.mcdonalds.com/gb/en-gb/newsroom.html

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/mcdonalds-com/tokens.json
- Tokens (CSS): /b/mcdonalds-com/brand.css
- This document: /b/mcdonalds-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/mcdonalds-com/mcp
- Agent integration guide: /agents.md