# Maybelline

> Generated by BrandSweets from the maybelline-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Discover Maybelline makeup products and cosmetics today. Explore makeup looks, tutorials, and more with the best foundations, mascara, lipstick and more.

**Sector:** beauty

**Domain:** maybelline.com


Discover Maybelline makeup products and cosmetics today. Explore makeup looks, tutorials, and more with the best foundations, mascara, lipstick and more.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Black | `#000000` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Deep Pink | `#ff009a` | — | Secondary brand color. |
| `accent` | Denim | `#3860be` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`
- **secondary:** 50 `#faeff6`, 100 `#f4d7e8`, 200 `#ffa3da`, 300 `#ff6bc4`, 400 `#ff38af`, 500 `#ff009a`, 600 `#e00087`, 700 `#b8006e`, 800 `#8f0056`, 900 `#5e083c`, 950 `#3d0527`
- **accent:** 50 `#f2f4f8`, 100 `#dee2ed`, 200 `#b8c7ea`, 300 `#8da5dd`, 400 `#6686d1`, 500 `#3860be`, 600 `#3458ad`, 700 `#2a488d`, 800 `#21386e`, 900 `#1c2a4a`, 950 `#121b30`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Helvetica Neue LT Std `helvetica-neue-lt-std`
- **Source:** custom
- **Weights:** 100 Thin, 700 Bold
- **Fallback stack:** `"Helvetica Neue LT Std", system-ui, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

#### Neue Helvetica Pro `neue-helvetica-pro`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Neue Helvetica Pro", "Arial Narrow", sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Neue Helvetica Pro (`neue-helvetica-pro`)
- **body:** Helvetica Neue LT Std (`helvetica-neue-lt-std`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #000000 0%, #ff009a 100%)` — worst-case contrast white 3.67:1 AA-large, black 1.00:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #000000 0%, #a6607c 100%)` — ink #ffffff; worst-case contrast white 4.58:1 AA, black 1.00:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`; active `linear-gradient(180deg in oklch shorter hue, #090909 0%, #010101 100%)`

## Logos

### inverse
- **Formats:**
  - `svg` (155×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/62717669-5d77-4b54-b926-40fd294bcaa1/logos/inverse-264bcd6cda3e38d1.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** dark
- **Disallowed backgrounds:** light
- **Notes:** Light-on-dark rendition taken from the brand's own header (header-img). Hosted by us. The site ships no light-surface primary we can verify — see the manual worklist.

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/maybelline-com/tokens.json
- Tokens (CSS): /b/maybelline-com/brand.css
- This document: /b/maybelline-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/maybelline-com/mcp
- Agent integration guide: /agents.md