# Max

> Generated by BrandSweets from the max-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Stream must-see series, hit movies, exclusive originals, family favorites, and live sports.

**Sector:** media

**Domain:** max.com


Stream must-see series, hit movies, exclusive originals, family favorites, and live sports.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Light Steel Blue | `#a5bcde` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | Light Blue | `#71b8f2` | — | Secondary brand color. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Black | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f2f4f7`, 100 `#dfe4ec`, 200 `#bccde6`, 300 `#a5bcde`, 400 `#6e92c9`, 500 `#4c79bd`, 600 `#3d66a4`, 700 `#325386`, 800 `#274168`, 900 `#1f2f47`, 950 `#141f2e`
- **secondary:** 50 `#f0f5f9`, 100 `#dae7f1`, 200 `#abd5f7`, 300 `#71b8f2`, 400 `#49a4ee`, 500 `#1f8fea`, 600 `#137acd`, 700 `#1063a8`, 800 `#0c4d83`, 900 `#0f3757`, 950 `#0a2339`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Max Sans `max-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Max Sans", Inter, sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, "Noto Sans", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol", "Noto Color Emoji"`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Max Sans (`max-sans`)
- **body:** Max Sans (`max-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklch shorter hue, #e7f6ff 0%, #a5bcde 50%, #6f84a4 100%)` — worst-case contrast white 1.10:1, black 5.51:1 AA
- **--brand-gradient-hero:** `linear-gradient(135deg in oklch shorter hue, #eff4f7 0%, #b3bbc7 50%, #7c838f 100%)` — ink #000000; worst-case contrast white 1.11:1, black 5.50:1 AA
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #b2c9eb 0%, #99afd1 100%)` — ink #000000; hover `linear-gradient(180deg in oklch shorter hue, #bbd3f5 0%, #a2b9db 100%)`; active `linear-gradient(180deg in oklch shorter hue, #a8bfe1 0%, #8fa6c7 100%)`

## Logos

### primary
- **Formats:**
  - `png`: https://www.hbomax.com/dotcom/img/hbomax/logo_nav_bar.png
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/max-com/tokens.json
- Tokens (CSS): /b/max-com/brand.css
- This document: /b/max-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/max-com/mcp
- Agent integration guide: /agents.md